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Everything you need to know about the Audi A1

Audi's smallest model may not come cheap, but this premium hatchback that will bowl you over with its tech, interior, and driving dynamics. Here's all the info you need on the Audi A1.

Buying a Car

In this article:

Who is the Audi A1 a good car for?

What is the Audi A1 like to drive?

Tech features in the Audi A1

Audi A1 price

Similar cars to the Audi A1 

Is the Audi A1 a good car? 

The Audi A1 is excellent, but its price tag is quite steep, and those optional extras are pricey too. However, it's a lot larger than it used to be, so technically it is also competing in a higher segment.

 

Who is the Audi A1 a good car for?

The Audi A1 is a good car for fashionable urbanites or anyone who values quality, and doesn't mind paying for it. 

 

Is the Audi A1 a good first car?

It's not an affordable choice for a first car, but it is a safe and stylish one. Why not opt for a used, previous-generation Audi A1 instead? We've filtered our search to look for used A1 models between R200 000 and R300 000, here.

Is the Audi A1 a good family car?

If it's a small family, absolutely. There's roughly as much space inside as a new Volkswagen Polo (with whom it shares a platform), and there are ISOFIX child seat anchorage points and an array of safety and assistance systems to keep you and your loved ones safe.

 

Is there a hybrid Audi A1?

Currently, there are no hybrid powertrain options in the Audi A1 range in SA.


What’s it like to drive? 

Reviewer's opinion

"Tearing around Clarence Drive between Rooi-Els and Gordon's Bay in Dynamic mode, the 40 TFSI pops and burbles with every downshift. The front-wheel driven A1 is perfectly balanced, and the ultra-responsive S tronic six-speed dual-clutch auto box is so empathic to your needs, you can leave it to its own devices. However, if you want to fully experience the A1's true personality, you really should take care of those gear changes yourself. With a light yet solid click of the gearshift paddles, you can preempt the road curves, enter with deliberation, slice that apex with surgical precision, and exit like a supersonic turbo-bat..."

- Ané Theron, AutoTrader

Read the full Audi A1 review.

What does it look like?

Exterior

 

Interior

 

What is the Audi A1 model like inside? 

Minimalist and cool or colourful and edgy, it all depends what package you choose, and there are plenty of customisation options. What you can be sure of is a clean and uncluttered interior that is also very ergonomic, and solid build quality.

 

Style

The A1 is certainly one of the most stylish superminis on our roads, and you can decide how colourful or plain you like it - bear in mind, however, that Audi interior packages and options are usually quite pricey. (See this example of a left-hand drive model from Germany, below.)

Tech features

  • Audi virtual cockpit 
  • Start/stop system with regenerative braking
  • MMI Navigation plus with MMI touch (R25 240)
  • Bang & Olufsen Premium Sound System with 3D sound (R9 790)
  • Adaptive cruise control (R14 800)

Price and specs

Which is the cheapest Audi A1?

The cheapest Audi A1 is the Sportback 30TFSI. Prices start from R441 000 (without extras), while the most expensive model is the Audi A1 Sportback 40TSI S line (which we tested and reviewed). For the full list of the specs and the latest prices, we recommend you visit the Audi A1 microsite here.

Search the latest new and used Audi A1 models for sale in South Africa.

How much does it cost?

Audi A1 Sportback 30TFSI, R441 000

Audi A1 Sportback 30TFSI Advanced line, R448 000

Audi A1 Sportback 30TFSI S line, R463 500

Audi A1 Sportback 35TFSI, R509 500

Audi A1 Sportback 35TFSI Advanced line, R516 500

Audi A1 Sportback 35TFSI S line, R532 000

Audi A1 Sportback 40TFSI S line, R556 500

*Pricing correct at time of publishing and subject to change without notice.

Comparisons

Comparisons

Similar Cars to the Audi A1 

 

Mercedes-Benz A-Class

Read our latest Mercedes-Benz A-Class and A-Class Sedan reviews

Search the latest new and used Mercedes-Benz A-Class models for sale in South Africa 

Mazda3 vs Audi A1 vs Toyota Corolla Hatch: Which has the lowest running costs?

 

Mini One Hatch, Mini Cooper Hatch

Read our latest Mini One / Mini Cooper Hatch reviews

Search the latest new and used Mini Cooper Hatch models for sale in South Africa

Audi A1 vs Mini Cooper vs Opel Astra: Which one has the best infotainment system?

 

BMW 1 Series

Read our latest BMW 1 Series reviews

Search the latest new and used BMW 1 Series for sale in South Africa 

BMW 1 Series vs Mercedes-Benz A-Class vs Audi A1: which one has the best infotainment system?

Author - Ané Albertse

Written by Ané Albertse

Ané was bitten by the motoring bug at a very young age. Her mom recalls her sitting in her stroller as a 3-year old, naming every car that came past. She was creating content for various publications within Media24 when AutoTrader nabbed her for good, and is one of the longest-standing members of the AutoTrader team. She prefers dirt roads to tar and SUVs/bakkies to sports cars, but her greatest passion is helping people find the perfect car for their budget, lifestyle, and personality.Read more

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