Ford is one of those companies that offer a wide variety of vehicles at different price points. Competing in the crossover, SUV and bakkie segments, it is no wonder that the American automaker is one of the top-selling brands locally. The products offered by Ford are also very competitively priced as well as specified when compared with some of their closest rivals.
But the question we are focussing on in this article is whether Ford's pricing remains competitive should you have to replace components due to damage or a collision. To answer this we draw on information found inside the 2020 AA Kinsey Report which can be found here.
Related: Find new or used Ford Fiesta models on AutoTrader here
Ford Fiesta
The Ford Fiesta is a compact hatchback offering from the American automaker and a popular choice in its segment. In order to see if it is expensive to repair the model, we compare the Fiesta 1.0T in Trend guise with its closest competitor, the Volkswagen Polo 1.0 TSi Comfortline. Note that the prices listed below are for the parts only and exclude labour costs.
| Ford Fiesta 1.0T Trend | Volkswagen Polo 1.0 TSi Comfortline | |
| Bonnet | R 4,668.44 | R 6,704.50 |
| Front bumper skin | R 4,453.13 | R 2,915.25 |
| Grille | R 3,807.65 | R 6,003.00 |
| Front fender left | R 1,452.45 | R 4,151.50 |
| Wheel rim | R 5,140.20 | R 11,488.50 |
| Headlight assembly left | R 4,529.26 | R 5,560.25 |
| Windscreen front | R 4,809.77 | R 2,024.00 |
| Aircon condenser | R 3,589.31 | R 4,680.50 |
| Radiator | R 1,766.40 | R 4,030.75 |
| Door front right | R 7,730.88 | R 8,855.00 |
| Door rear right | R 7,193.25 | R 12,719.00 |
| Front window glass right | R 1,335.15 | R 939.55 |
| Rear bumper skin | R 5,709.16 | R 6,980.50 |
| Rear fender left | R 4,019.78 | R 8,107.50 |
| Bootlid | R 6,831.00 | R 8,222.50 |
| Taillight assembly left | R 3,035.40 | R 1,345.50 |
| Rear windscreen | R 4,628.75 | R 6,911.50 |
*The prices listed in this table were correct at the time of the 2020 AA Kinsey Report, however, can change at any time and without notice.
Related: Find new or used Ford EcoSport models on AutoTrader here
Ford EcoSport
Crossovers have taken over the passenger vehicle market because of their practicality, frugality and SUV-like appearance. Ford also competes in this segment with the EcoSport model against vehicles such as the Haval H2. We compare the EcoSport 1.0T Trend and H2 1.5T Luxury to find out if the American model is expensive to repair. Note that the prices listed below are for the parts only and exclude labour costs.
| Ford EcoSport 1.0T Trend | Haval H2 1.5T Luxury | |
| Bonnet | R 6,335.35 | R 7,822.36 |
| Front bumper skin | R 4,553.77 | R 4,056.58 |
| Grille | R 4,937.75 | R 3,760.97 |
| Front fender left | R 1,178.75 | R 2,506.54 |
| Wheel rim | R 3,690.35 | R 4,375.46 |
| Headlight assembly left | R 7,180.60 | R 6,644.43 |
| Windscreen front | R 5,465.95 | R 3,640.40 |
| Aircon condenser | R 3,589.31 | R 3,763.53 |
| Radiator | R 1,766.00 | R 4,026.64 |
| Door front right | R 9,907.25 | R 8,548.36 |
| Door rear right | R 8,294.95 | R 7,436.07 |
| Front window glass right | R 759.06 | R 850.77 |
| Rear bumper skin | R 5,969.77 | R 3,270.00 |
| Rear fender left | R 9,274.75 | R 9,024.69 |
| Bootlid | R 10,528.75 | R 6,376.24 |
| Taillight assembly left | R 967.05 | R 1,404.64 |
| Rear windscreen | R 3,616.75 | R 2,289.83 |
*The prices listed in this table were correct at the time of the 2020 AA Kinsey Report, however, can change at any time and without notice.
Related: Find new or used Ford Ranger models on AutoTrader here
Ford Ranger
One of the most popular vehicle types in South Africa is the double-cab bakkie and for good reason. The vehicle type now not only provides utilitarian practicality for artisans or business owners but also functions as a comfortable, safe and stylish recreational vehicle.
A popular choice amongst discerning buyers in this segment is the Ford Ranger and as such we pit the 2.0 D XLT derivative against the competitively priced and capable Isuzu D-Max 30 TD LX Auto. Note that the prices listed below are for the parts only and exclude labour costs.
| Ford Ranger 2.0 D XLT | Isuzu D-Max 30 TD LX Auto | |
| Bonnet | R 4,182.00 | R 4,265.61 |
| Front bumper skin | R 2,325.00 | R 2,820.46 |
| Grille | R 9,499.31 | R 9,500.00 |
| Front fender left | R 1,438.00 | R 3,473.64 |
| Wheel rim | R 2,488.00 | R 4,552.99 |
| Headlight assembly left | R 5,064.00 | R 6,193.55 |
| Windscreen front | R 3,253.00 | R 3,218.86 |
| Aircon condenser | R 3,433.00 | R 11,575.07 |
| Radiator | R 4,170.00 | R 17,017.75 |
| Door front right | R 4,917.00 | R 5,898.37 |
| Door rear right | R 4,314.00 | R 5,553.93 |
| Front window glass right | R 1,542.00 | R 2,169.50 |
| Rear bumper skin | R 5,159.81 | R 6,505.10 |
| Rear fender left | R 8,625.00 | R 4,133.61 |
| Bootlid | R 4,437.00 | R 7,239.98 |
| Taillight assembly left | R 1,387.00 | R 5,053.08 |
| Rear windscreen | R 1,222.00 | R 2,302.80 |
*The prices listed in this table were correct at the time of the 2020 AA Kinsey Report, however, can change at any time and without notice.
Verdict
It quickly becomes clear that Ford, in most areas, is offering much cheaper replacement components for the Fiesta model than Volkswagen does for the Polo. However, the Chinese Haval H2 seems to be cheaper to repair than the competitively priced EcoSport but not by much.
But when we take a closer look at the list of components for the Ford Ranger and Isuzu D-Max, the Ranger quickly shows its affordability. This is most likely due to the Ford Ranger being produced locally. Thus if future repair costs of your bakkie are of great concern, then the Ranger is the choice for you, at least between these two examples. Ultimately, it seems that Ford vehicles are affordable to repair, at least in their relative segments.
