Since the late 1950s, Toyota Land Cruiser models have arrived on the African continent. However, Toyota South Africa Motors was first established in 1961. By June of 1962, Toyota initiated the local production of the Hilux and Corolla models in Durban and the rest, as they say, is history.
Related: Why South Africa's Legacy Automakers Make More Than Just Cars
But before we get into more recent cultural initiatives, remember, you can sell your car quickly and easily on our website here. You can also search for new or used Toyota models on AutoTrader here.
The Toyota legacy
Toyota has a relatively rich history and an even richer product portfolio. The Japanese automaker has been responsible for some of the most iconic cars in history, from one of the most successful consumer cars, the Corolla, to some of the most popular bakkies worldwide, the Hilux and Land Cruiser. They have even made desirable sports cars such as the 2000 GT and, more recently, the Supra and 86 ranges.
It is safe to say that a company with such a rich history will appreciate the celebration of its heritage. Having had a sales presence and production facility in South Africa since 1962, it is no wonder that the Japanese marque celebrates local culture.
Toyota Innibos
One of Toyota's more recent initiatives is becoming the title sponsor for larger cultural events. Take, for instance, the Innibos Lowveld National Arts Festival, which took place earlier this year in Mbombela. Toyota was the title sponsor, and by partnering with the festival organisers, the automaker supported South African music, art, and culture.
Toyota South Africa’s involvement with Innibos is a testament to their commitment to the people of this country and their culture. Toyota understand that a family festival like this is not just about entertainment but about a sense of community, a home for arts and culture, and a place where memories are made. Andy Lubbe, director and festival manager of Innibos.
Toyota Cheetahs
While art and music are essential to South African culture, sports promote patriotism. With South Africa dominating the world of rugby, it only makes sense that Toyota would partner with one of the oldest local teams. Toyota recently delivered 18 locally produced Corolla Cross models to the Toyota Cheetahs as part of their 130-year celebration.
The rugby club, founded in 1895 and still gracing the fields of the Toyota Stadium with the popular sport, has been sponsored by Toyota over the last 15 years to promote the sport and its purpose in the hearts of all South Africans.
This is more than just a vehicle handover to the Toyota Cheetahs. It is a celebration of legacy, loyalty and the future of South African rugby. As a proud partner, we wanted to do more than simply say congratulations - this is a gesture of appreciation for the team’s ongoing commitment to performance and the community. We are honoured to support the Toyota Cheetahs as they continue to inspire generations on and off the field. Glenn Crompton, Vice President of Marketing Communications at Toyota South Africa Motors
Toyota x Old School Collection
Another recent partnership that will make any Toyota enthusiast happy is between the Japanese automaker and local clothing maker Old School. The proudly South African company Old School is all about celebrating heritage with "old school" rugby and soccer jerseys on offer. The recent partnership with Toyota celebrates the automaker's rich heritage in classic style. The Toyota x Old School Collection has a variety of timeless colours combined with iconic Toyota monikers such as Land Cruiser and Hilux.
We’ve always believed in building brands that carry meaning, heritage, and pride - and Toyota has done that for generations in South Africa. This collection isn’t just a fashion statement; it’s a salute to the role Toyota has played in the lives of so many South Africans. From local streets to rugged trails, Hilux to Land Cruiser, we wanted to create garments that feel as timeless and versatile as the vehicles themselves. Partnering with Toyota has been a full-circle moment for Old School - and this drop is just the beginning. Daneel Steinmann, CEO and Founder of Old School.
