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Ford to shift focus to crossovers and SUVs

With the arrival of the new Ranger and Everest imminent, news that the Fiesta and soon, the Figo will be removed from Ford's local line-up means the brand's 2022 product portfolio is set for a shake-up in 2022.

Automotive News

Amid news that the Fiesta has been removed from Ford's local line-up, with the Figo to follow suit, it would appear that the Blue Oval is turning its attention to crossovers, SUVs, bakkies and its sporty Mustang. Let's examine the brand's current line-up to see what it still has to offer.

Ford Figo

The Figo, at the time of writing, was on run-out, meaning that there will be no more brought into the country as production has ceased in India, spelling the end of the hatchback as a vehicle type for Ford South Africa.

 

Ford EcoSport

The EcoSport is more of what we should come to expect from the brand in future, with it committing to more crossover and SUV-type vehicles in place of hatchbacks. Despite being a heavily revised version of the model first introduced in 2012 and production ceasing in India, the EcoSport is still built in Brazil, Romania, Thailand, China, Russia and in Vietnam with Ford South Africa not announcing whether it will remain in the South African market going forward. Should it be discontinued, an option for the brand is the new Puma, a compact crossover sold in Australia and the United Kingdom since 2019.
 

Ford Ranger

We have been treated to many teasers of the new Ranger, including the hardcore Ranger Raptor variant, which are currently being built at the brand's Silverton facility in Pretoria. Word is that the new model will be released to the public and media alike in the second quarter of 2022, so at the time of writing, its arrival was imminent.

Ford Everest

Much like its Ranger sibling, the new Everest is also scheduled to be released in the coming months, with the brand going more upmarket with the model.
 
 

Ford Mustang

Ford's muscle car Mustang will remain a part of its local line-up in 2022, available exclusively with the sonorous Coyote V8 under the bonnet.

Ford Tourneo Custom

Despite the Tourneo being a bit long in the tooth, the uptick in people-mover sales locally means that it remains an important model for the American marque. 

Ford Transit Custom

The Transit Custom will remain a part of the brand's portfolio, with panel van version catering to the commercial sector.

Ford Transit

The Transit has developed a good reputation in the global commercial automotive sphere and will still form part of the ford line-up going forward.
Author - Sean Nurse

Written by Sean Nurse

With a lifelong passion for cars, bikes, and motorsport, Sean knew that attaining a degree in journalism would allow him to pursue his passion, which was to be a motoring journalist. After graduating in 2012, Sean was awarded a bursary from the SAGMJ which allowed him to work for a variety of motoring publications. This was a dream come true for Sean, and after a year of gaining vital industry experience, he was hired as a motoring journalist at a local newspaper and worked his way up to editor. In 2020, Sean joined the AutoTrader team and counts himself lucky to wake up and genuinely love what he does for a living.Read more

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