Unveiled at the 2025 Chery Brand User Summit in October, the new 7-seat transformable multi-SUV concept aims to offer an SUV, bakkie and camper van in one product. Dubbed a "Transformer" by some for its radical flexibility, this concept represents a fundamental rethinking of family mobility. It aims to address the "choice anxiety" many buyers face when trying to balance daily commuting, family hauls, utility, and adventure.
One vehicle, six options
Emerging from Chery's Global User Co-Creation Lab, the core innovation lies in its simple philosophy: "one vehicle, six configurations." This means a single chassis is designed to integrate many roles, truly making it the "one vehicle for all of life's scenarios."
The brand envisions a single vehicle that can handle:
The school run and daily commute have a full seven-seater capacity.
Space for the family road trip
Work-related hauling or large cargo transport can be converted into a bakkie.
Weekend activities involve transforming into a dedicated camper for outdoor living.
This concept aims to eliminate the need for multiple specialised vehicles, offering a single solution for modern lifestyles—from carrying fishing gear and soccer equipment to accommodating a neighbour's kids for a weekend game.
AutoTrader will follow this story closely as the Chery Transformable Multi-SUV concept moves from vision to production reality.
