New Holland celebrates 125 years
Despite 2020 being one to forget, some good has come of it. Global agricultural giant New Holland turned 125 years old. This is a momentous achievement was made possible because the values and vision of New Holland’s founders have been the beating heart of the brand to this day. Over the last 125 years, New Holland has made the lives of five generations of farmers across the globe, easier and their agricultural business more efficient and sustainable.
New Holland has a rich heritage started in a small town of Pennsylvania and has grown to be a global brand with presence across 170 countries. It is a history marked by important innovations that have changed agriculture. New Holland is the farmer’s partner for every season – for good times and challenging times. This year has definitely highlighted the vital role of agriculture and brought to the attention of the public how important farmers are in their life. Agriculture has reacted to the crisis with strength, successfully ensuring the food supply without disruption in the face of exceptional difficulties. And New Holland has remained at the farmers’ side throughout, providing the support they needed.
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Where it began
New Holland was founded by agricultural pioneers whose rich legacy lives on in the values that drive the brand today. Abe Zimmerman who understood the importance of meeting customer needs with simple solutions and reliable support and whose small machining company founded in New Holland, Pennsylvania in 1895 would one day grow into a worldwide brand. The last 125 years are full of innovation, development and passion which has made New Holland a favourite within the market.
Where it is now
New Holland remains at the side of its customers, building close, long-lasting relationships to work in partnership for their success. Its professional dealers can be relied on to respond quickly and efficiently. With some 2,000 dealers and 5,000 touch points globally, New Holland is always close at hand for all farmers, ready to provide the broadest product offering in the world and the solutions they need.
How does New Holland help its customer?
It helps its customers operate efficiently and profitably with industry-leading solutions focused on innovation, sustainability, and outstanding cost efficiency that address the megatrends driving agriculture – digitalisation and connectivity, automation, servitization, alternative propulsion.
It does this in various ways however one of the most focused is digitalization. New Holland is one of the most digitally connected brands in the industry with its PLM solutions. It is working towards a future where farmers can run their operations more proactively, turning the farm into a connected and smart ecosystem.
New Holland has also been investing into clean energy and sustainable agriculture through the development of alternative fuels through its Clean Energy Leader strategy. In the coming years, it will continue to drive agriculture’s transition to renewable fuels, taking forward its methane project, which is at the heart of its commitment to sustainability.