“White accounts for more sales than the second-, third-, fourth-, fifth- and sixth- most-popular car colours combined,” says George Mienie, our CEO. “It’s obviously better than a darker car colour in the heat, it retains its resale value, and it’s also easy to repair,” he explains.
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White cars also sell more easily than cars with odd colours, such as green or purple. Insurance costs on white care are also lower because solid white cars are cheaper to repair, and white is a highly visible colour, so they're less accident-prone, statistically. Black (or darkly-coloured cars) are more expensive to insure than most, but if you want to be sure of the guaranteed future value of a car, white is usually your safest bet. Unless it's a Ferrari...
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The second most popular colour for cars is silver, followed by grey, blue and red. We know this because we've analyzed the data from our car-searching filter that allows you to sort cars by colour. Search by colour on AutoTrader, here.
