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What is the resale value of a Jeep Wrangler?

The Jeep Wrangler is the go-to for outdoor enthusiasts and those who love the rougher side of life. If you are looking into getting into one you will want to know if these rough-and-tumble vehicles will retain their value.

Automotive News3 min read

Know the value of your Wrangler

Whenever the discussion of the ultimate offroader arises, one name usually comes up: Jeep. The Jeep brand is synonymous with offroad exploits and rugged outdoor activities while the Wrangler nameplate goes hand in hand with those activities. Coming along close to 28 years since its inception in 1986, the Wrangler has had many derivatives and engine options.

Related: Jeep Wrangler 3.6 Sahara (2021) Review - Trail Rated Excellence

Special derivatives have always had a somewhat strange value from sale to resale, so how does the Wrangler stack up after two years? Let's find out!

Which is the best variant of the Jeep Wrangler?


How do I find out how much my Jeep Wrangler is worth?

Using the AutoTrader website, here's an easy way to find out how much your Jeep Wrangler is worth.

Use the "Value Your Car" tool on AutoTrader to estimate your car's worth based on several parameters. To use this tool, follow these steps:

  • Go to AutoTrader
  • Click on "Value Your Car" in the top menu.
  • Enter your car's make, model, year, mileage, and condition. You'll also be able to select certain specifications.
  • Click "Get Valuation".
  • Review the estimated value of your car.


Another option is to check similar models on AutoTrader to find out what your Wrangler is worth versus similar models on the platform.

  • Go to AutoTrader
  • Click on "Cars For Sale" in the top menu.
  • Type " Jeep Wrangler" in the search bar and click "Search"or click here to search for Wrangler models.
  • Browse through the listings to find cars similar to yours in terms of year, mileage, and condition.
  • Save the prices of the cars that match your search parameters.
  • Use the prices you found as a guide to estimate the value of your car. 


What is the difference between trade and retail values?

There's quite a substantial difference between trade- and retail values, with trade being significantly lower than the retail value (as much as 20% lower, in most cases). This is mainly due to the fact that there's a mark-up for dealers built into the retail value – buying cheap and selling dear, as it were. Of course, these values are somewhat arbitrary and can be influenced by the popularity of your specific car in the second-hand trade, as well as a car's reputation among pre-owned dealers. - Martin Pretorius, AutoTrader.


Read his article How to know how much your car is worth here.

Or take the quickest and easiest route to sell your car: Try our Instant Offer tool! 


What affects the value of your Jeep Wrangler?

A variety of factors affect value, so let's take a look at the obvious ones first:

  • The model year. The newer the car, the higher the price.
  • The car's condition: The better the state of the car, the higher the price. Additionally, a complete service history raises value too.
  • Features: Additional features can also affect value, but it is not always a given that a car with more features will cost more than one with fewer features.
  • Location: Cars in high-demand areas frequently cost more than those in low-demand areas.
  • Demand: Cars with high demand typically fetch a higher price than those with low demand.

Two years ago, the Jeep Wrangler Sahara 3.6 Unlimited sold for R 839 900, jump forward, and the same model now sells for R 729 900 on average. If you do the math that works out to a depreciation of 13% over two years.


Do Jeep Wrangler models hold their value?

The Wrangler Sahara models retain around 82% of their value after two years if we compare pre-owned 2022 models to the used list price in 2024. This could come down to a variety of factors:

  • Competitive pricing: The Wrangler is an enthusiast vehicle
  • Demand: There is a lower demand for the Wrangler overall 
  • Supply: Since it is an enthusiast's vehicle, there are not that many for sale in the country.
  • Practicality: The Wrangler may be less desirable than its more city-based SUVs


Author - Lawrence Minnie

Written by Lawrence Minnie

Lawrence has been involved with motorsports for almost 30 years. Whether it's two wheels or four, if it has an engine, he will try to race it. This love of motor vehicles has led him to ride, drive, film, photograph, and write about his passion. Freelance for a while but now a permanent fixture on the AutoTrader team for over 7 years, Lawrence contributes written, photographic, and video content for AutoTrader and AutoTrader Bikes.Read more

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