Lexus Swings Into LIV Golf South Africa as Official Vehicle Partner
Lexus South Africa has announced a major new partnership with LIV Golf, stepping in as the official vehicle partner for the league’s South African debut. The tournament is set to take over The Club at Steyn City from 19–22 March 2026, bringing a blend of elite sport and festival-style entertainment to Johannesburg.
The collaboration marks a first for both brands in the local market.
A fleet for the players
As part of the deal, Lexus will provide a fleet of 45 vehicles to handle tournament operations and player mobility.
The all-new Lexus GX
The RX and NX
The fully electric RZ
"Our partnership with LIV Golf South Africa reflects Lexus’ commitment to creating remarkable experiences that go beyond the drive," says Glenn Crompton, Vice President of Marketing at Lexus South Africa. "It’s a powerful opportunity to connect with a new generation of sports and lifestyle audiences."
South African representation
A lifestyle event
The Steyn City event is positioning itself as one of the biggest lifestyle highlights on the 2026 calendar. Beyond the 72-hole competition featuring the likes of Jon Rahm and Bryson DeChambeau, the tournament will feature:
Four nights of concerts: Including sets by Calvin Harris, Black Coffee and GoldFish.
Interactive Fan Village: Where Lexus will host on-site activations and immersive brand experiences.
Family Fairway: A dedicated zone for younger fans and families.
Chris Bentley, LIV Golf’s Regional Managing Director for South Africa, noted that the partnership strengthens the event's local presence and "elevates the experience for players and fans alike."
Ticket Information
Tickets are currently available at LIVGolf.com, though inventory is moving fast.
Complimentary entry: Children aged 12 and under get free Grounds Pass admission (one per paying adult).
Special pricing: Discounted group tickets are available for parties of 10+, as well as for teachers, first responders, and military members.
LIV Golf South Africa is the latest stop in a 14-event global schedule that includes major cities like Hong Kong, Singapore, and New York, further cementing South Africa’s status as a premier destination for international sporting events.
