This collaboration immediately sees Continental’s flagship SportContact 7 ultra-high-performance (UHP) tyre fitted across the entire fleet of Mercedes-AMG models used for advanced driver training.
High-performance partnership
“We are delighted to join forces with Mercedes-Benz South Africa as its official tyre partner for the AMG Experience, equipping its high-performance vehicles with our Continental SportContact 7 tyres in a variety of 19 and 20-inch sizes,” commented Dustine Gascoyne, Market Manager at Continental Tyre South Africa.
The AMG Experience offers a range of driving courses designed to master car control and safety. The training stable features a selection of AMG models, including the A45, C43, C63 S E Performance, and the AMG GT 63 S E Performance.
A word from AMG
Alexandra Boavida, VP Sales and Marketing for Mercedes-Benz South Africa, framed the partnership as a logical alignment: “This collaboration brings together two brands renowned for precision engineering, innovation, and performance excellence. The partnership ensures that every participant in the AMG Experience benefits from the superior grip, handling, and safety of Continental’s latest ultra high-performance tyre, the SportContact 7.”
Echoing this sentiment, Clint Weston, AMG Experience Head Instructor, emphasised the practical demonstration of the partnership: “This highlights Mercedes-Benz South Africa’s dedication to providing drivers with the very best in performance and control, while demonstrating the harmony between advanced automotive engineering and state-of-the-art tyre technology.”
The SportContact 7
Key technological highlights of this tyre include:
Macro Block tread design: Features a connected block structure on the outside shoulder to enhance lateral force transmission during high-speed cornering.
Adaptive pattern: A tread design said to ensure consistent and safe driving characteristics on both wet and dry roads, maintaining stability even at higher speeds.
BlackChili compound: A compound designed to achieve the optimal balance between the tread design and the rubber's properties, maximising grip.
Force Clustering Technology: The tyre is developed in tailored sizes for different vehicle classes and weights, accounting for varying requirements in sidewall stability, load grip, and high-speed handling optimisation.
