AutoTrader New Mobile Site

AutoTrader’s state-of-the-art technology and forward thinking approach has ensured that the search for your next car is faster and more fun, and the key to any owner’s next hot hatchback or super sedan, in their pockets. All this “Click Click” shopping isn’t only for book lovers, video gamers and auction addicts, but also for all things motoring.

The industry’s favourite mobile site, https://m.autotrader.co.za, has undergone a re-design and they are proud to re-launch it to the cyber world. The mobile website accounts for 20 percent of AutoTrader’s monthly online traffic, and it is easy to understand why. This mobile site provides consumers with an opportunity to search over 40 000 cars literally at their fingertips, or even while on a dealer showroom forecourt.

Industry-leading classifieds listing company AutoTrader is technically a digital marketing company that also happens to produce five very popular print magazines. Now, they have put all that technological know-how into developing their new mobisite at https://m.autotrader.co.za.

According to AutoTrader’s Managing Director, George Mienie, AutoTrader closely monitors the habits of their users, both online and in print, and they have followed the migration from traditional print magazines to the increasing traffic on their online and mobile platforms. Mienie comments: “In 2008 we sold around 133,000 magazines a month. This year, we have slowed production due to the changing demand of our print magazines although we still shift 63,000 copies a month, indicating that there is still a print market for cars. Meanwhile, our online traffic has exploded to over 800 000 unique visitors per month!”

The team at AutoTrader continually strive to improve the interaction between buyers and sellers, and their new mobile site reflects this - it makes buying and selling cars fast and simple.

This has been achieved through a service to consumers second to none that places the buyer and seller in direct contact. The mobile site is the most visited of its kind, and boasts a growth rate of 1,400 percent since 2011.

Mienie further comments that the AutoTrader brand stands for their integrity as well: they have a transparent business model which is trusted by hundreds of thousands of South Africans visiting their websites and buying their magazines every month.

The tasty new mobile site https://m.autotrader.co.za has also been designed for Apple's iOS devices through the development of a simple to use iOS app. As with the website and new mobile site, the application is painfully simple to use and navigate: a few clicks and taps on a iPhone or iPad screen, and consumers are in touch with their next car.

Since they first launched their business on South African newsagent’s shelves in 1992, AutoTrader has been offering a service that is consumer based. Whether it is a private seller with a single car or a dealer with 150 cars, searching for a car for your wife and/or children or looking to sell dealer stock effectively to the largest possible target audience, AutoTrader has put the tools in the hands of their consumers. And, quite literally so now with the re-launched mobile site!

Mienie concluded by saying: “We are very excited about our “Remember when” campaign which is used to launch our new mobile site; it brings back the good memories of when life was simple as a child. And the re-launched mobile site aims to do just that for consumers – to make their lives simple when buying a car”.
Remember when life was this simple? So is finding your next car on the new AutoTrader mobile site, https://m.autotrader.co.za.


About  AutoTrader

AutoTrader, who has a proud 21-year history, is a digital marketing company and is a leader in the media market space for buyers and sellers across all types of vehicles.  AutoTrader develops platforms for their customers use using state-of-the-art technology to bring motor vehicle buyers and sellers in direct contact with each other. AutoTrader prides itself in their extensive research into customer trends and ensures that consumer needs are incorporated into their strategies. Visit the AutoTrader website at https://www.autotrader.co.za for more information, https://m.autotrader.co.za or like the AutoTrader Facebook page at www.facebook.com/autotrader.