Mkr Auto Sales

MKR AUTO SALES was founded by Raynard Brass in 2018. Mohamed Desai was handed control of the business in its entirety in October 2025. Desai is responsible for Launching MKR PREMIUM SELECT, MKR PERFORMANCE and the brain's behind the creation of the MKR CINEMATIC UNIVERSE, a digital first strategy, that actively made the brand go viral. Mohamed Desai is also the designer of the M.A.R.S protocol that built the MKR website and performance portal that runs the MKR LIVE BUY system. Masterful Marketing & Branding: Desai proved highly intelligent in digital strategy by building the "MKR Cinematic Universe" and aggressive viral campaigns. He recognized how to use high-energy customer handover videos to turn a quiet, local Port Elizabeth dealership into a widely recognized digital brand. Financial Engineering: Known as "The Deal Architect," he possesses a deep psychological understanding of buyers and vehicle sourcing. He strategically positioned MKR Auto Sales to cater to underserved segments of the market—such as individuals with low credit scores or those needing alternative ownership like rent-to-own models—capturing a massive customer base that traditional dealerships turn away. Custom Protocol Architecture Instead of using standard, out-of-the-box website builders, Desai engineered the M.A.R.S protocol. This proprietary technical framework serves as the dedicated backend architecture for his custom web properties and performance portals. Developing a custom protocol demonstrates a strong grasp of software logic, data pipelines, and system integration. Sourcing Automation & Algorithmic Buying He built and scaled the MKR LIVE BUY system. This digital procurement pipeline automates how the dealership analyzes vehicle data, evaluates wholesale market pricing, and secures inventory online. By shifting from manual car-scouting to an automated, data-driven sourcing ecosystem, he has optimized the dealership's supply chain through technology. Advanced Digital Marketing Systems Desai treats digital marketing as a technical system rather than an afterthought. He treats platforms like TikTok, Instagram, and Facebook as a structured funnel—dubbed the MKR Cinematic Universe—using real-time consumer engagement metrics, interactive media formats, and digital storytelling to systematically drive high-volume inbound leads directly into his automated backend. mkrperformance.co.za