Hino slashes parts prices

By Colin Windell

Considering the fuel price increase that took place this month, there is some good news for transport operators in the form of a 4% price cut on all Hino South Africa replacement parts.

“We realise if we can lower the cost of parts while maintaining our excellent supply rate this will be a real win-win for our Hino customers, so therefore we are able to take this price-cutting initiative, which is made possible by improved efficiencies in all aspects of our parts operation,” says Sudesh Sanilall, Senior Manager: Aftersales of Hino SA.

“We certainly do not want to jeopardise the excellent score of 96% or more we have received consistently for parts supply in the quarterly Scott Byers Comparative Customer Experience survey and we are sure this aspect will not suffer.

“We have an ongoing focus on improving operating costs and CPK (cost per kilometre) management or life cycle cost, as it is known these days. This drove our decision to lower parts prices across the board this year. This move is also in line with Hino’s successful global Total Support strategy where one of the pillars is increasing uptime by decreasing downtime and reducing the cost of ownership for Hino customers,” added Sanilall.

Hino Total Support encompasses everything involved with buying and operating a Hino truck by building and then strengthening a strong and close relationship between Hino Motors of Japan, Hino South Africa, its dealers, suppliers, and customers.

“We believe this price reduction will be well accepted by our customers and will re-affirm our business partnership with them,” he says. “This strategy will also increase service and maintenance business at our dealer network, as the price reduction is coupled to a one year-over-the-counter parts warranty and a two-year warranty on parts that are purchased and fitted at a Hino dealership.”