Ultra range launched by Tata

By Colin Windell

 

 

Emphasising cost effectiveness as a primary driver, Tata Trucks SA has launched three locally assembled medium commercials under the Ultra branding aimed a small and medium size business operations.

The new models – built at the company’s plant in Rosslyn, near Pretoria – will be available in three derivatives being the 4,5-ton Ultra 814, 5,5-tom Ultra 1014 and 7,5-ton Ultra 1418.

Launched at the Futurroad Expo in Johannesburg, Rudrarup Maitra, vice-president, commercial vehicles, international business, says:"The Tata Ultra range is a result of extensive feedback from customers in the South African market and we are proud to introduce this pioneering range of trucks. The Tata Ultra 814 is the first variant to be launched in SA and we are looking forward to launching the Ultra 1014 and the AMT (automated manual transmission) versions of both models in the New Year."

All models are powered by a 3,0-litre, common-rail diesel engine with 103 kW at 2 600 r/min and 390 Nm available between 1 400 r/min and 2 600 r/min. All models come with a six-speed manual transmission for now.

According to the company, one of the most versatile aspects of the Ultra range isit is available in two deck lengths — 4,3 m and 5,2 m — to suit various business needs. The new Ultra range will essentially sit just above the Prima range of trucks, which was launched in 2014.