Truck toon

By Colin Windell

Some readers may remember an advertising jingle from 1977 that turned into a smash radio hit – ‘Jeans On’ by David Dundas, originally written for Brutus Jeans.

Well, country music artist Steve Moakler has announced his new album and tour will be titled “Born Ready,” named after a song he wrote in partnership with Mack Trucks last year.

Moakler wrote the song ‘Born Ready’ for the launch of the Mack Anthem in September and performed it live during the launch event.

“We are super excited Steve decided to release ‘Born Ready’ and also give his tour and new album the same name,” says John Walsh, Mack’s vice president of marketing.