Jonty scores in India

By Colin Windell

As the man who turned fielding in cricket into an art form, former Springbok and Proteas cricketer Jonty Rhodes has made yet another spectacular catch – this time as brand ambassador for the Isuzu D-MAX V-Cross in India.

A known adventure enthusiast, Jonty Rhodes will promote the brand and V-Cross in India.

The announcement comes at a point when Isuzu is establishing itself rapidly as an important player in the Indian pick-up and utility vehicle market.

“Jonty perfectly represents the brand’s values and his association encapsulates what we intend to do in this country”, says, Ken Takashima, Deputy Managing Director, Isuzu Motors India. “Jonty Rhodes, an internationally known sportsman, brings with him unique qualities that differentiated him as a ‘game-changer’ in the international cricket.

“He continues to be an active adventurer, surfer and a traveller, endorsing many aspirational traits of the growing Indian population. The V-Cross, lifestyle and adventure pick-up has been a catalyst in bringing about a new lease of life to the people and adventure enthusiasts in India. The Indian Pick-up market is growing significantly and we have been witnessing a strong inclination towards the V-Cross.

“We are happy to have carved a niche in the Indian utility vehicle market. We are thrilled and excited to associate with Jonty and I am sure this will make the brand and the V-Cross even more exciting and aspirational in the days to come.”

Isuzu has always celebrated sports and adventure over the years by proving its mettle in some of the most demanding rallies in the world. It continues to leverage its Rally DNA in rallies such as Dakar, Silk Way Rally and British Cross Country Championship (BCCC). 

Jonty Rhodes, known for his impressive and outstanding cricketing career, brings in a lot of value to the brand Isuzu and stands for everything that clearly defines its core attributes of reliability, performance, excellence on one hand and innovative, consistent and aspirational on the other.

Commenting on the association, Jonty Rhodes says: “I am pleased to be associated with a legendary brand that makes reliable, durable and performance-oriented vehicles. Coming from country where pick-ups are commonly used as a personal vehicle for daily commute and weekend getaways, I am equally excited to endorse a versatile vehicle such as the V-Cross in India from a world-renowned manufacturer of automobiles.

“India is a phenomenal country and I have had the opportunity to be closely associated with this country, doing new things and meeting new people. I am truly excited to be associated with Isuzu in India and I look forward to an amazing journey with the brand.”