Choice Diesel gives FAW Trucks the thumbs up in Mozambique

A growing, and price-sensitive market in Mozambique were the main drivers behind Choice Diesel becoming a FAW outlet.

Making waves in Mozambique 

The market for trucks is beginning to grow in Mozambique with customers extremely price-sensitive and concerned about after-sales service and backup.

Choice Diesel Mozambique is the first (and only) independent sales and service dealer of FAW trucks in Mozambique.

Managing director, Wayne Greenwood says: “We did our homework and looked globally at how best to source quality, affordable trucks for Southern Africa. We wanted to see which was the best truck supplier in this sector of our business in terms of product range, affordability product and parts supply and after-sales support. FAW SA quickly emerged as the winner in this regard.”

The company started its journey in Mozambique trading in second hand trucks, however client’s needs have driven the company to expand significantly. Its offering has expanded and now includes numerous on and off highway solutions, ranging from trucks and trailers to industrial machines serving materials handling, construction, mining and agricultural users.

He says the truck market in Mozambique has matured.

“It has moved away from used left-hand drive American vehicles to new, equally durable, right-hand drive trucks.”

Choice Diesel has a complete regional footprint, with eight workshop sites in sub-Saharan Africa. Its biggest sites to service and support its clients are in Maputo and Beira. It also boasts one of the largest bases of technical people anywhere in Mozambique.

“We believe in the importance of the after-sales side of the truck business. Mozambique today is a multi-brand truck market and our clients are price-sensitive.”

Choice Diesel has signed a number of clients with an initial deal of  44 FAW 33.420FT truck tractors to long-standing customers, Strauss Logistics.