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Mercedes-Benz V-Class Exclusive (2024) First Drive Review

The new Mercedes-Benz V-Class, in V300d Exclusive trim, has officially launched in South Africa, continuing the brand's legacy of excellence in the luxury-van segment. We drove it from Cape Town to Franschhoek and back!

Buying a Car6 min read

The V-Class has long been a favourite among families and elite businesses, known for its spaciousness, comfort, and versatility. Previous models have set high standards, and the updated 2024 iteration of the flagship Exclusive model aims to elevate that benchmark even further. 

What does it look like?

The exterior of the new V-Class V300d Exclusive showcases a fresh and recognisable design with a rather large radiator grille, elegantly framed by adaptive Multibeam-LED headlights that enhance both visibility and style.

Buying used? Read: Mercedes-Benz V-Class vs Toyota Quantum vs VW Caravelle (2023)



That's quite a sizeable radiator grille.
That's quite a sizeable radiator grille, but it works on this type of vehicle.


The upright Mercedes-Benz star on the hood adds a touch of old-school prestige, while the redesigned rear bumper and LED taillights contribute to a cohesive, modern look. This model also gets an AMG spoiler lip on the tailgate, black-tinted rear windows, and chrome side skirts.

VW Caravelle vs. V-Class vs. Ford Tourneo - running cost shootout (2023)



A white V-Class Exclusive at Grabouw Station.
Our white V-Class Exclusive model at Grabouw railway station.


Adding 19-inch 'Monobloc' light alloy wheels (I quite fancy the retro design) enhances the van's commanding presence, but if you don't like them, you can select a more traditional wheel design at no extra cost, as seen here on our test model.



These are the new Monobloc wheels.
These are the new Monobloc wheels. I think they lend an air of exclusivity, but one could argue that they don't go with the rest.


With seven stunning paint options available, including new colours like Kalahari Gold Metallic and Sodalite Blue Metallic, the V-Class looks as expensive as its price tag suggests. Eyes followed us wherever we went, probably wondering which celebrities were hiding behind the darkened glass!


Inside the flagship V-Class

Stepping inside the V-Class is akin to entering a luxurious lounge. The cabin is meticulously crafted with high-end materials, featuring a beautifully designed instrument panel that houses two 12.3-inch widescreen displays on an open-pore wooden backdrop. The steering wheel and its satellite buttons are a step up from the multi-spoke units found in cars like the current-generation C-Class. An ambient lighting system offers 64 colour options, allowing passengers to set the perfect mood for any journey. 

Buying used? Read our VW Kombi Roadtrip Review (2021) 


View of the dashboard in the V-Class Exclusive.
Does it feel like a bus to drive? Not at all.


The standard configuration comfortably accommodates six passengers, with seats that can be turned around to create a lounge-style environment. For those seeking even more indulgence, an optional luxury seating package includes reclining captain seats with heating, cooling, and massage functionalities, ensuring that these passengers feel like true VIPs. 


Row two's seat can be swivelled to face the opposite side.
Row two's seat can be swivelled to face the opposite side. These seats are standard fare.


If you're just carpooling, the second row has individual captain seats as standard, with solid and classy-looking airline trays against the front seats that can be used for drawing or, when there are adults seated, for working on a laptop. Both sliding doors can be opened or closed by pushing a button in the B-pillar or on the centre console up front.


View of the tray against the front seats.
Perfect for your homework or lunch!

You can choose whether you want a three-seater 'comfort bunk' in the second row (it still has three individual seats) or the two 'normal' captain chairs at no extra cost. Nappa leather seats are standard, and you can choose between black, silk beige and 'Tartufo'. You also don't have to feel like you're slumming it if you opt for the standard captain seats, they too can recline and feature ISOfix points.


The luxury seat option in beige.
The luxury seat option is in beige, but it will cost you.


Driving the New V-Class

The V300d is powered by a meaty 2.0-litre, 4-cylinder turbodiesel engine that produces an impressive 174kW and 500Nm of torque. This engine balances efficiency and performance, making it suitable for inner-city slicking and lengthy road trips. It also sprints from 0 to 100 km/h in only 7.8 seconds.

Merc's 'Agility Control suspension system enhances ride comfort by adapting to varying road conditions. It ensures a smooth driving experience regardless of the road's general condition, and you only feel the car's significant heft under hard braking.

Additionally, the van's small turning circle makes getting in and out of tight spaces surprisingly easy for such a large vehicle. When we were having coffee at Haute Cabrière in Franschhoek with many cars in the parking lot, we manoeuvred right out of there in no time. Driving back to Camps Bay in the afternoon, we flitted through traffic like we were in an A-Class hatchback!


Our white V-Class with other models behind it.

Our white V-Class Exclusive with different-coloured models behind it - note the wheels!


The Exclusive model is fitted with every conceivable driving aid and safety assistant as standard. I nearly had a heart-attack when the system detected two pedestrians on the side of the road and abruptly stopped. When we reversed into our parking, it also sensed an obstacle which wasn't really in the way and still slammed on the brakes, but if this is disconcerting to you, you can switch it off or make it less sensitive. The MBUX interior assistant also pipes up occasionally to ask if it can assist you when you have a normal conversation with your co-pilot.


Rear-three-quarter view of the white V-Class Exclusive model.
The van of many South Africans' dreams!

Fuel consumption figures are commendable for its class, with combined consumption rates ranging from approximately 8.8 to 9 litres per 100 kilometres (on our launch route), including both highway and city driving. 


Pricing 

The starting price for the new V-Class V300d Exclusive is R2 267 000. This price reflects the high-quality materials used throughout and the extensive suite of standard features that come with this luxury van. 

Check out the full list of specifications and pricing here.


The European V-Class dashboard.
The European V-Class' dashboard.

I looked at the price list and the only optional extras are the aforementioned luxury seats in row two that cost R95 805 each! 

Should the brand have lowered the eye-watering price to allow people to specify to their desires? Not everyone wants semi-autonomous features like adaptive cruise control, lane-keeping assistance, or a heated steering wheel, and time will tell how many local consumers will bite. 


Verdict

The V-Class is not just about transporting people; it embodies a lifestyle choice. Whether shuttling important clients to meetings or embarking on luxurious family adventures, the V300d Exclusive promises to deliver an unparalleled experience on the road with cosseted passengers on board.


A black V-Class Exclusive at the Waterfront Mercedes-Benz lounge.
If you can afford it, there's no reason to hold yourself back from the ultimate luxury van!


Author - Ané Albertse

Written by Ané Albertse

Ané was bitten by the motoring bug at a very young age. Her mom recalls her sitting in her stroller as a 3-year old, naming every car that came past. She was creating content for various publications within Media24 when AutoTrader nabbed her for good, and is one of the longest-standing members of the AutoTrader team. She prefers dirt roads to tar and SUVs/bakkies to sports cars, but her greatest passion is helping people find the perfect car for their budget, lifestyle, and personality.Read more

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