Car configurators - how do they work?

Modern cars offer more than just a means of transport. They entertain and complement our lives and lifestyles. Motor manufacturers know that in order for you to best connect with a car, it needs features that suit your particular needs. As such, many will offer a multitude of options for you to choose from, that you may best create a vehicle that serves you. But, very often  this can be a confusing part of selecting a car. What options should you choose and what isn't all-that necessary?

Online, web-based configurators allow you to spec a car in the virtual world and get an idea of what it will look like, and how these options affect the final price. They can seem quite confusing and complex, but join us as we take a look and walk you through the steps of three popular configurators: BMW, Mercedes-Benz and Volkswagen.