The legend goes on: Alfa Romeo Giulietta and MiTo now to sport the ‘Quadrifoglio Verde’ emblem

•     Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' version
•     MiTo ‘Quadrifoglio Verde’: the most dynamic expression of the sporty compact
•     The heritage of a symbol which has been the by-word for the Italian racing spirit since 1923
•     Mopar® signs the new ‘Quadrifoglio Verde’ merchandising collection

Presented in world preview at the 2014 Geneva Motor Show, sales of the new Alfa Romeo Giulietta ‘Quadrifoglio Verde’ 1750 Turbo Petrol 240 HP TCT and of the Alfa Romeo MiTo ‘Quadrifoglio Verde’ 1.4 MultiAir Turbo Petrol 170 HP TCT kick off today in Italy. The rest of Europe will follow soon. The MiTo and Giulietta range for 2014 is now renewed. The two models will be leaving a mark in their respective market segments with a perfect alchemy of essential style, compact and powerful engines, the right power-to-weight ratio and 'pure Alfa Romeo' technological features devoted to driving pleasure.

The two new Quadrifoglio Verde highly-performing models are in sync with the fascinating Alfa Romeo 4C, the brand's modern icon which represents the essential sportiness embedded in the 'Alfa Romeo DNA': performance and technical excellence for maximum driving pleasure combined with a breathtaking style. At the same time, the two new cars are a tribute to the legendary history of the ‘Quadrifoglio Verde’: since 1923 this symbol has been associated with the top performing cars manufactured by Alfa Romeo. The Quadrifoglio Verde has appeared not only on many cars that have graced the world’s race circuits, but also on numerous special production models too.

The first Alfa Romeo car to bear the Quadrifoglio Verde was the 'RL' driven by Ugo Sivocci that won the 14th edition of the Targa Florio in 1923. Since then, all racing Alfas have carried the emblem for good luck, ensuring its worldwide recognition. Starting in the 1960s, the symbol also began to appear on performance versions of road-going Alfa Romeos.

The ‘Quadrifoglio Verde’ versions of MiTo and Giulietta have assumed a place in the tradition of the best Alfa Romeos, drawing on the heritage of dynamic performance, without compromising on efficiency, respect for the environment and convenience in everyday use. Alfa Romeo cars have always been dedicated to those who expect a response that goes beyond the concept of 'useful means of transport' to cross over into that of the truest 'excitement'.

Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' version

• True expression of Alfa Romeo's DNA, this car marks the debut of the new 177 kW direct injection 1750 Turbo Petrol  aluminium-block engine
• State-of-the-art 6-speed twin dry clutch 'Alfa TCT'
• The same engine/transmission as the Alfa Romeo 4C supercar
• For the first time Launch Control, integrated in the Alfa TCT to optimise all electronic systems and guarantee maximum acceleration from a standstill
• Giulietta's flagship model has a top speed in excess of 240 km/h and accelerates from 0 to 100 km/h in just 6.0 seconds
• QV Intake Engine Sound: new intake system highlighting Alfa Romeo's typical full, exciting engine sound
• New steering wheel, special new instruments with QV logo and new wraparound and sporty leather and Alcantara seats with built-in headrest
• New matt Magnesio Grey body colour exclusively created for the ‘Launch Edition’ special series produced in a limited edition. Also available in Alfa Red and triple coat Competizione Red

To celebrate its 60th anniversary, Giulietta is now available in a new Quadrifoglio Verde version, a true expression of Alfa Romeo's racing DNA. With respect to the other versions in this range, the new Giulietta Quadrifoglio Verde is characterised by a decisive look and a strong personality. In addition, it features the exclusive engine inherited from the Alfa Romeo 4C supercar: the new 177 kW direct injection 1750 Turbo Petrol aluminium-block engine combined with a next generation 6-speed twin dry clutch 'Alfa TCT'.

To mark the launch, Alfa Romeo will present a special ‘Launch Edition’ Giulietta Quadrifoglio Verde in a limited edition featuring specific components such as: carbon spoilers and mirror fairings, front and rear sports DAMs, side skirts and 18" alloy wheels with five holes and glossy Antracite finish. The Giulietta Quadrifoglio Verde ‘Launch Edition’ will be available in Alfa Red or in Competizione Red (triple coat) in addition to the exclusive matt Magnesio Grey livery.

Exterior

Outside, the car is distinguished by the typical ride of a true sports car and by the legendary ‘Quadrifoglio Verde’ emblem located on the side panel, near the direction indicator. Furthermore, a glossy Antracite finish for mirror fairings, front grille, door handles and fog light frames distinguishes even further the new Quadrifoglio Verde within the Giulietta range.

The new car's aggressive look is highlighted by specific large exhaust tailpipes and 17'' or 18’’ alloy rims that reveal the braking system ‘by Brembo’ with 4-piston fixed red brake callipers and front discs oversized by 320 millimetres.

Interiors 

Attention was paid to details and high quality materials were chosen to represent the ultimate expression of Italian style. In particular, the black sports arrangement stands out and is further enhanced by the new instrument panel with special QV logo and by the new leather and Alcantara trim wraparound sports seats with built-in head restraints. The new moulded steering wheel with leather trim and contrasting white (or red) stitching is supplied as standard. The gear lever boot and the parking brake lever are leather coated with white and green (or red) stitching. Aluminium sport pedals, specific kick plate with QV logo, black roof lining and special mats complete the new version's interiors.

Engine and transmission

After its introduction on the Alfa Romeo 4C, the range's top performing engine is now fitted on the new Giulietta Quadrifoglio Verde: the new direct injection 1750 Turbo Petrol aluminium-block engine delivers 177 kW at 5750 rpm and has excellent specific torque and power values for its category, namely: 194 Nm/L and 137 HP/L. Extraordinary elasticity and sportiness are ensured by the 340 Nm max torque that remains stable in the 2000-4000 rpm range, but is already 80% available at only 1800 rpm.

The 240 HP direct injection 1750 Turbo Petrol engine implements an innovative aluminium block and specific intake and exhaust systems which have been optimised to enhance the sports appeal of the car even further. In addition, it boasts cutting-edge technical solutions including direct fuel injection, dual continuous variable valve timing, a turbocharger and the revolutionary scavenging control system which rules out any turbo lag.

The new 1750 Turbo Petrol engine is matched with the state-of-the-art 6-speed twin dry clutch 'Alfa TCT' in a combination made of automatic transmission practicality and sequential shift responsiveness.  In detail, the transmission works in either all-automatic or sequential mode. The 'up and down' positions of the precise and ergonomic gear lever are managed manually by the driver, who can also choose to combine it with the shift paddles on the steering wheel. The car's character can be customised by the driver using the Alfa DNA driving selector to enhance its features of comfort, performance, safety and efficiency.

Another special feature of the ‘Alfa TCT’ fitted on Giulietta Quadrifoglio Verde is the Launch Control system for managing starting from a standstill. Launch Control is activated by pressing the brake pedal while pushing the accelerator pedal all the way down and squeezing the paddle on the left of the steering wheel. As soon as you release the brake, the system automatically controls the gearbox, traction and power to maximise acceleration. 

Performance

With this engine, the Giulietta's flagship can exceed 240 km/h and accelerate from 0 to 100 km/h in only 6.0 seconds, that is 8 tenths of a second less than the previous version with manual gearbox. These remarkable times can be obtained even by the least experienced drivers by using the Launch Control function. The driving emotion is further enhanced by the sound produced by both the new fuel intake unit - called 'QV Intake Engine Sound' - that enhances the low frequencies and the typical Alfa Romeo engine roar.

This impressive level of performance has been achieved with minimum impact on the environment: by implementing multiple injection control and advanced anti-friction and energy loss reduction systems, the emissions of the 'Quadrifoglio Verde' version meet the strict limits of Euro 6 standards. Furthermore, with respect to the previous Quadrifoglio Verde, the new Giulietta 1750 TBi 177 kW TCT guarantees a significant reduction of CO2 emissions, dropping from 177 to 162 g/km.

The top-performance emblem is thus reinterpreted with a modern touch, combining the utmost driving pleasure with greater environmental awareness for an eco-conscious and sustainable sportiness.

Standard equipment and Infotainment

On the back of these exceptional dynamic qualities and performance/consumption ratio, Alfa Romeo Quadrifoglio Verde comes with an unprecedented array of standard equipment. This is shown by: new leather and Alcantara trim wraparound sports seats, specific instrument with QV logo, moulded steering wheel with leather trim and white (or red) stitching, 'Quadrifoglio Verde' external logo, dark trim headlights, Privacy rear windows, racing suspensions, side skirts, braking system ‘by Brembo’, aluminium sports pedals, special kick plate with QV logo, special mats with the Quadrifoglio Verde logo and special glossy Antracite finish racing accents (door mirror fairings, door handles, front grille and fog light frames).

Among the many elements added to the 2014 Giulietta and then extended to the Quadrifoglio Verde version there is the new Uconnect multimedia device with 5" or 6.5" touchscreen built into the dashboard. Both versions come complete with Bluetooth interface, Aux-in connector, USB port and voice commands. What is more, the 6.5" device also has a satellite navigation system with 3D bird’s eye view maps, progressive route guidance and the 'One Step Voice Entry Destination' function for entering the address with voice commands. Both systems have been developed in collaboration with first-class partners: Harman and Here Auto for Uconnect 6.5" and Continental for Uconnect 5".

The main standard equipment of the Giulietta Quadrifoglio Verde (for the Italian market) is:

•     New Alfa TCT with steering wheel controls
•     QV Intake Engine Sound
•     Oversized twin tailpipe
•     Oversized braking system with red callipers by Brembo
•     Polished Antracite finish on grille, handles, mirrors, fog light frames
•     Tinted rear windows
•     Flat-bottom racing steering wheel with white (or red) stitching
•     18" turbine-design alloy wheels
•     Specific instrument panel with built-in QV logo
•     Specific leather and Alcantara sports seats
•     White-green stitching on seats, gear lever boot and handbrake
•     Uconnect™ 5” Radio (Touch-screen display, Bluetooth, Text Reader, Audio Streaming, Voice Controls, Mp3, USB and Aux-In)
•     Black interior
•     Specific kick plate with QV logo
•     Side skirts
•     Aluminium sports pedal unit
•     Lowered sports ride
•     Specific QV mats

The standard equipment of the Giulietta Quadrifoglio Verde ‘Launch Edition’ special series includes:

•     Carbon mirror fairings and spoiler
•     Specific Matt Grey colour
•     18" 5-hole burnished alloy wheels
•     Racing side skirts, and front and rear DAM
•     Uconnect™ 6.5” RadioNAV (in addition to Uconnect 5” Radio: 3D Maps of Europe, DAB Radio and SD Card)
•     Bose® HiFi system with 9 speakers and subwoofer

New QV Line Pack

As the Quadrifoglio Verde is launched, the 'QV Line' pack is added for the Giulietta. In this way, the 'Quadrifoglio Verde' flair is also made available to the Distinctive and Exclusive trim levels fitted with other engines (with the exception of the 105 HP 1.4 Turbo Petrol and the 120 HP 1.4 Turbo Petrol LPG engines).

The 'QV Line' Giulietta is identified by a special external badge and by a ride typical of a true sports car, the braking system 'by Brembo', the front headlights with dark finish, the Privacy rear windows, side skirts and special glossy antracite finish sports elements for door mirror fairings, door handles, front grille and fog light frames. The same sports feel can be found inside the vehicle, as shown by the black dashboard, the aluminium sports pedals, leather and Alcantara upholstery for the sports seats, the moulded steering wheel with white (or red) stitching and the kick plate with the Quadrifoglio Verde logo.

The main contents of the Pack QV Line for Giulietta are:

•     Glossy Antracite trim on grille, handles, mirrors, fog light frames
•     Specific kick plate with QV logo
•     QV Line badge
•     Flat-bottom racing steering wheel with white (or red) stitching
•     Black interior
•     Oversized braking system with red callipers by Brembo
•     Tinted rear windows
•     18" turbine-design alloy wheels
•     Specific QV mats
•     Aluminium sports pedal unit
•     Racing setup
•     Side skirts
•     Alcantara and leather seats
•     Specific leather and Alcantara sports seats (optional)

The 2014 Alfa Romeo Giulietta range

The new Quadrifoglio Verde version expands the important developments recently introduced in the 2014 Alfa Romeo Giulietta. These two recently redesigned models will continue to leave a mark in their respective market segments by showing that 'powerful' is not in contrast with 'efficient', 'elegant' may also be 'comfortable' and 'compact' can go together with 'fun'.

The style has been updated, with a brand-new front grille, new chrome-plated frame for the fog lights and various 16", 17" and 18" wheels. The colour range is more extensive now with three new body colours added: Moonlight Pearl, Anodizzato Blue and Bronze. New features are also found inside, like the steering wheel and seat coatings or the treatments for dashboard, door panels and handles.

Today, depending on the individual countries where it is marketed, the 2014 Giulietta range may include 5 trim levels – Impression, Progression, Distinctive, Exclusive and the new Quadrifoglio Verde – and 7 engines including, in particular, the new 150 HP 2.0 JTDMJet 2 engine, the 175 HP 2.0 JTDMJet 2 turbo diesel engines (the latter combined with the TCT) and the powerful 240 HP 1750 Turbo Petrol engine, which is exclusively fitted on the Quadrifoglio Verde version. The 105 HP 1.6 JTDM turbo diesel engine, the 105 HP 1.4 Turbo Petrol and the 120 HP 1.4 Turbo Petrol engines together with the 170 HP 1.4 MultiAir engine (the latter also available with the Alfa TCT) and the 120 HP 1.4 Turbo Petrol engine with dual fuel supply (LPG and petrol) complete the offer.

Among the most important 2014 range developments, there is the new 175 HP 2.0 JTDM engine combined with Alfa TCT. This solution offers the typical advantages of a turbo diesel engine as well as the comfort that an automatic transmission alone can offer.  

In detail, the new turbo diesel engine is equipped with a next-generation MultiJet injection system allowing optimised combustion under all engine operating conditions while ensuring a significant reduction in fuel consumption and noise.

Using a small-sized turbocharger means delivering high torque at low rpm (350 Nm at 1750 rpm) and maximum running flexibility. And that’s not all. With this engine, the Alfa Romeo Giulietta guarantees outstanding performance: top speed of 219 km/h, acceleration from 0 to 100 km/h in 7.8 seconds, 4.4 L/100 km fuel consumption and 116 g/km CO2  emissions (in the combined cycle).

The main feature of the 2.0 JTDMJet-2 engine is without a doubt the next-generation Common Rail injection system that uses innovative injectors able to control the amount of diesel injected into the combustion chamber with utmost precision with a particularly quick and flexible injection sequence thanks to the balanced hydraulic servo valve.

More in detail, up to eight injections per cycle are possible together with strategies that optimise the increasingly advanced combustion, such as the Injection Rate Shaping (IRS) system which involves two consecutive injections so close together in time as to generate a continuous and modulated fuel supply into the cylinders. In this way the combustion process is improved, all to the benefit of quieter operation and particulate and nitrogen oxide (NOx) emissions. Furthermore, the new injection system is even simpler and more reliable because the injectors have a simpler structure.

MiTo ‘Quadrifoglio Verde’: the most dynamic expression of the sporty compact

• The aggressive look of the new MiTo 'Quadrifoglio Verde' is conveyed through the rear spoiler and new burnished finish for mirror fairings, front grille, door handles, headlight frames and 17" alloy wheels with red brake callipers
• New TCT 170 HP 1.4 MultiAir Turbo Petrol with 230 Nm torque at 2500 rpm
• Top speed of 219 km/h and accelerates from 0 to 100 km/h in only 7.3 seconds
• 124 g/km CO2  emissions and 5.4 L/100 km fuel consumption in the combined cycle
• Exclusive Matt Magnesio Grey body paint (also available for the Distinctive version with Pack QV Line)
• Black leather interiors with contrasting stitching for steering wheel, handbrake and gear lever boot, white-green stitching, instruments with QV logo, Competizione dashboard with 'carbon look' finish and new special mats

The new MiTo ‘Quadrifoglio Verde’ is the compact cars' dynamic soul. It conquered those European customers who were sensitive to Italian style and to technical excellence aimed at providing driving satisfaction in total safety.

Exterior

The MiTo 'Quadrifoglio Verde' is identified by a sporty look featuring a rear spoiler, a sports bumper with extractor beside the new burnished finish for mirror fairings, front grille, door handles, front and rear headlight frames and 17" alloy wheels with red brake callipers standing out. The all matt Magnesio Grey body colour for the MiTo Quadrifoglio Verde enhances this compact sports car's aggressive design and highlights the 'Quadrifoglio Verde' logo located under the side direction indicator.

Interior

The black interior respects the exterior style and at the same time features a long series of developments which underline this model's most sporty and dynamic spirit. This is highlighted by the new moulded leather steering wheel with contrasting white stitching, the new instruments with QV logo,  the Competizione dashboard with 'carbon look' finish and the new special mats. Inside, black leather is used to cover the handbrake lever (with white stitching) and the gear lever boot (with white and green stitching).

Engine and transmission

The engine is the heart and at the same time the true strength of every Alfa Romeo model. And the new MiTo Quadrifoglio Verde is no exception. In terms of sports design and strong personality, the car introduces the new 1.4 MultiAir Turbo Petrol engine which, in combination with the next generation 6-speed double dry clutch 'Alfa TCT', develops a maximum power of 170 HP at 5500 rpm and a maximum torque of 230 Nm at 2500 rpm (it increases to 250 Nm at 2500 rpm in Dynamic mode).

The pièce de résistance of this engine version is its outstanding weight/power ratio, which has always been one of the key factors behind the success of Alfa Romeo cars on the road and the race track.

A desire to be ahead of its time is encoded in the DNA of the Alfa Romeo MiTo and is confirmed by the new engine: after being the first car to offer the revolutionary MultiAir engine, it is now the first car in Italy to offer the next-generation Alfa TCT matched with the 135 HP 1.4 MultiAir Turbo engine (awarded Best New Engine of the Year 2011 by an international panel of experts) and Start&Stop system.

The heart of MultiAir is a new electro hydraulic valve management system that reduces fuel consumption by controlling air directly via the inlet valves (without using the throttle) and reduces polluting emissions too (via combustion control). As befits a flag-bearer for the downsizing concept, MultiAir is a versatile technology that is easily applied to all petrol engines. Examples include the new 105 HP 0.9 TwinAir engine that has been recently introduced on the new 2014 MiTo.  

Performance

The Alfa Romeo MiTo’s most sporty model offers excellent performance. It reaches a top speed of 219 km/h and accelerates from 0 to 100 km/h in only 7.3 seconds with reduced emissions and fuel consumption. In the combined cycle, these values are respectively 5.4 L/100 km and 124 g/km of CO2 emissions. With respect to the previous Quadrifoglio Verde, both CO2 emissions (−11%) and fuel consumption (−10%) are improved.

Not to mention the fact that Alfa Romeo power units are distinguished by their unmistakable Alfa Romeo sound that emphasises the unique nature of the car while complying fully with type approval constraints and environmental aspects.

Standard equipment and options

True to its image of technological car, the new MiTo  'Quadrifoglio Verde' offers the very best that is currently available in the field of infotainment and on-board comfort. This is showcased by the comprehensive standard equipment inclusive of a special instrument panel with white graphics and 'Quadrifoglio Verde' logo, moulded sports steering wheel with white stitching and radio controls (8 buttons), fog lights, braking system 'by Brembo' and electrically adjustable heated door mirrors, aluminium kick plate with Quadrifoglio Verde logo, front seats with lumbar adjustment (with height-adjustable passenger seat).

The spoiler and sports rear bumper, the twin chrome exhaust tail pipes, the 17" alloy wheels with burnished finish, the external 'Quadrifoglio Verde' logo, the gear lever boot with double white and green stitching, the parking brake lever with white intersecting stitching, the door-handle burnished finish and front and rear light cluster frames come as standard.

Moreover, the new MiTo ‘Quadrifoglio Verde’ offers the new Uconnect system with 5" colour   touchscreen as standard and is also available with a navigation system by Tom Tom. All you have to do is tap on the screen to download and play to your favourite music and rock your world. It is not by chance that since 2008 the MiTo has played the starring role in Alfa Romeo's communication campaign at concerts, events, DJ sets, exhibitions and high-level sessions sponsored by the brand.

Finally, the interiors can be equipped with Sabelt seats with a wraparound carbon fibre backrest made with the innovative RTM (Resin Transfer Moulding) technology, which teams great mechanical resistance with smaller dimensions and lightness. The Alfa Romeo logo stands out in the central part of the Alcantara® material. It is all embellished with new white and green stitching that highlights the craftsmanship of the product, found on the leather trim of the gearbox and steering wheel, the latter complete with radio controls.

The main standard equipment of the MiTo Quadrifoglio Verde (for the Italian market) are:

•     New Alfa TCT
•     Braking system with red callipers by Brembo
•     Antracite trim
•     Burnished trim on grille, handles, mirrors, front and rear light frames
•     Flat-bottom sports steering wheel and handbrake lever with white stitching, gear lever boot with white-green stitching
•     17" 5-hole alloy wheels with burnished finish
•     Sports bumper with twin tailpipe
•     Specific instrument panel with built-in QV logo
•     Carbon look dashboard
•     Fog lights with dark frames
•     Alfa Adaptive Suspension
•     Customised QV kick plate
•     Fabric seats with Alfa Romeo logo and white-green stitching
•     Uconnect™ 5” Radio (Touch-screen display, Bluetooth, Text Reader, Audio Streaming, Voice Controls, Mp3, USB and Aux-In)
•     Transmission controls on the steering wheel
•     Specific QV mats
•     Frau® leather seats with white piping and green stitching (optional)
•     Sabelt® seats with carbon fibre shell (optional)
•     New Matt Grey colour (optional)

New QV Line Pack

Inspired by the new Quadrifoglio Verde version, the new ‘QV Line’ pack will soon be debuting in the Distinctive trim level for all engines with the exception of the 70 HP 1.4 power unit.

The 'QV Line' MiTo will be identified by a special badge on the outside, a sports rear bumper and a refined burnished finish for front grille, door handles, 17" alloy wheels and front and rear light cluster frames. The ‘QV Line’ pack will also include the new black leather-coated steering wheel with contrasting white stitching and the black leather coating for parking brake (with white stitching), gear lever knob and boot (with white and green stitching).

Furthermore, the customer has a choice of three different types of seats with white and green stitching which reflect the interior mood by featuring either a black fabric with Alfa Romeo logo (standard equipment) or, alternatively, a fine Frau leather coating or a sporty carbon-fibre shell by Sabelt.

The main features of the Pack QV Line for MiTo are:

•     Glossy Antracite trim on grille, handles, mirrors, front and rear light cluster frames
•     Flat-bottom sports steering wheel with white stitching
•     17" 5-hole alloy wheels with burnished finish
•     Rear sports bumper with extractor
•     Gear lever boot with white-green stitching
•     Carbon look dashboard
•     QV Line badge
•     Black interior
•     Customised QV kick plate
•     Fabric seats with Alfa Romeo logo and white-green stitching
•     Specific QV mats
•     Braking system with red callipers (optional)
•     Frau® leather seats with white piping and green stitching (optional)
•     Sabelt® seats with carbon fibre shell
•     New Matt Grey colour (optional)

The 2014 Alfa Romeo MiTo range

The new ‘Quadrifoglio Verde’ version embellishes the MY 2014 Alfa Romeo MiTo range presented last year and continues to satisfy a new generation of Alfa enthusiasts, a clientele mainly made of young people who dream of purchasing a safe sports car with a unique style and high technical contents at a reasonable price.

At the same time, focus on fuel consumption and emissions, plus its dynamic qualities and compact size, made the MiTo model an attractive proposition for a more adult clientele in an automotive scenario that seems to reward the downsizing trend.

At present, the 2014 Alfa Romeo MiTo offers four trim levels in Italy: Impression, Progression, Distinctive and Quadrifoglio Verde and 10 body colours including the new Antracite Grey as well as the exclusive matt Magnesio Grey available on the Quadrifoglio Verde models. MiTo confirms its wide customisation levels proposing eight different alloy wheel designs, four of which are available in exclusive burnished or diamond ground finishes.

Depending on the version, customers may choose from a wide range of efficient, reliable and environmentally-friendly engines: 70 HP 1.4, 78 HP 1.4, the new 105 HP 0.9 Turbo TwinAir, the new 140 HP Turbo Petrol MultiAir with 'Alfa TCT' and the new top-of-the-range 170 HP 1.4 Turbo Petrol MultiAir engine with 'Alfa TCT'. The offer is completed by two turbo diesel engines (85 HP 1.3 JTDM and 120 HP 1.6 JTDM) and by the 120 HP 1.4 Turbo bi-fuel engine (petrol/LPG) that brings together sportiness and respect for the environment.

Whatever the trim level and engine version selected, the Alfa Romeo MiTo features plenty of safety equipment as standard: seven airbags, ESC, Hill Holder, ABS, ASR, Brake Assistant, MSR, CBC, Alfa Q2 and Alfa Dynamic Steering.  Four packs grouping the most popular optional equipment and accessories are available to further customise the Distinctive versions: Sport, Comfort and Lusso.

Quadrifoglio Verde: a symbol of Italian motor racing since 1923

• The first to sport the lucky charm was Ugo Sivocci's ‘RL’, which was driven to victory and conquered the first of Alfa Romeo's ten Targa Florio wins
• Since then, the four-leaf clover ‘Quadrifoglio Verde’ has been the symbol of Alfa Romeo racing cars and later graced special road-going series
• Today, the symbol has been passed down to the new Giulietta and MiTo ‘Quadrifoglio Verde’, the results of motoring passion that has contributed to writing some of the best pages in automotive history

In short, the Alfa Romeo’s philosophy expressed by the 'Quadrifoglio Verde' is based on the constant pursuit of excellence applied to competitions and then completely transferred to its production vehicles. The ‘Quadrifoglio Verde’ became an emblem indissolubly linked to Alfa Romeo in 1923, when Ugo Sivocci was the first to decide to race in the Targa Florio with this symbol painted on the bonnet of his ‘RL’, achieving the first of the brand’s ten victories in this prestigious competition.

The victory concludes a perfect competition: 432 kilometres of the Madonìe Circuit (four laps of 108 km each) at an average of 59.040 km/h, a speed which was amazing at the time, above all considering the pitfalls and roughness of the course.

Alfa Romeo’s success was so clear that the other drivers of the Alfa Romeo team - including Enzo Ferrari, Antonio Ascari and Giulio Ramponi - decided to adopt the lucky ‘Quadrifoglio Verde’ for all other races as well. From this moment on, the ‘Quadrifoglio Verde’ became the symbol of Alfa Romeo race cars and was later also used on special series of production models to demonstrate the continuity between Alfa’s touring cars and those designed for competition.

It was the ‘Quadrifoglio Verde’ that stood out against the dark red of Brilli Peri’s ‘P2’ when he won the first 'World Car Racing Championship' at Monza in 1925, the first of Alfa Romeo's five world titles. At the end of the 1920s, it was the ‘Quadrifoglio Verde’ that distinguished the cars built by the Alfa Romeo from those made by 'Scuderia Ferrari' sporting the prancing horse symbol in races.

In 1950 and 1951, Giuseppe 'Nino' Farina and Juan Manuel Fangio won the first two editions of the Formula 1 World Championship on the Alfa Romeo 158 and the Alfa Romeo 159, the renowned 'Alfettas.' In the 1960s, the 'Quadrifoglio Verde' was used for the 'ready-to-race' version of the 'Giulia', the 'TI Super' and then for a few decades in combination with the Autodelta light blue triangle on the models going from the 'GTA' to the '33' in a timeframe that extends to the World Championships respectively entered by the '33 TT 12' and the '33 SC 12' in 1975 and in 1977. Alfa Romeo’s racing activity continues in the 1980s. After it returned to F1 in 1980, the successes in racing for touring cars were repeated ('GTV 6 2.5') up to the resounding victory in the 'DTM' ('Deutsche Tourenwagen Mesterschaft') with the '155 V6 Ti' in 1993 and the long series of wins by the '156 Superturismo' (1998–2004).

Of standard production Alfa Romeos, several bear the 'Quadrifoglio Verde'. These are particularly high-performance models produced between the 1960s and the 1980s. Some feature the symbol on the body without appearing in the official name ('Giulia TI Super', 'Giulia Sprint GT Veloce', '1750 GT Veloce' - which is actually golden - 'Alfasud Sprint'). Others instead carried the 'Quadrifoglio' in their official names starting in the 1980s, such as the 'Alfasud TI Quadrifoglio Verde', 'Sprint Quadrifoglio Verde', the various versions of the '33 Quadrifoglio Verde', '75 Quadrifoglio Verde' (also with its US version), the Spider 2.0 'Quadrifoglio Verde', '164 Quadrifoglio Verde', and '145 Quadrifoglio Verde'.

In 2009, the ‘Quadrifoglio Verde’ returns to the MiTo and in 2010 to the Giulietta, the new models which have assumed a place in the tradition of the best Alfa Romeos, drawing on the heritage of dynamic performance, without compromising on efficiency, respect for the environment and convenience in everyday use.  With their racing spirit and safety equipment, the ‘Quadrifoglio Verde’ versions of the MiTo and Giulietta have been Official Safety Car in various seasons of the SBK Superbike World Championship. Alfa Romeo has been Superbike Top Sponsor since 2007, sharing the same values of sportsmanship, technology and safety at the highest levels.

Today, it is over to the new 2014 models, featuring the legendary 'Quadrifoglio Verde,' thus renewing the authentic passion shared by millions of fans around the world which, in fact, is the secret of a brand that has written some of the automobile industry's most important pages in over one century of life.

Mopar® signs the new ‘Quadrifoglio Verde’ merchandising collection

Mopar®, in collaboration with Alfa Romeo, has developed a collection dedicated to the new top performance Giulietta and MiTo Quadrifoglio Verde. The exclusive collection is the expression and symbol of a lifestyle and an invitation for customers to live a unique brand experience starting from the racing spirit in the Alfa Romeo DNA of which the legendary 'Quadrifoglio Verde' is the pinnacle.

All items are high quality and made using materials and styles which typify the Alfa Romeo heritage.   Fashionable choices include a multipurpose scarf with embroidered ‘Quadrifoglio Verde’ logo or a pair of butterfly shaped cufflinks with logo. Sportier items include a black sweatshirt with original racing suit-style collar, T-shirts with Alfa Romeo racing prints, a light red jacket with embroidered ‘Quadrifoglio Verde’ logo and a baseball cap.

Two technological products have the typical ‘Quadrifoglio Verde’ design: an emergency mobile phone battery charger with the Alfa Romeo logo and the innovative multifunctional Shine bracelet which jointly with a mobile app calculates and stores your daily calorie consumption directly on your smartphone. Finally, the collection is completed by an exclusive white leather key ring with printed QV logo, a distinctive enamelled zinc alloy lapel pin with QV logo, a customised note pad with photograph inserts and zinc alloy key ring graced by a precious QV enamelled fob.


[ source : Alfa Romeo ]

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