Mercedes-Benz Style Edition Garia Golf Car – now you can drive your Mercedes on the golf course
Mercedes-Benz Style Edition Garia Golf Car – now you can drive your Mercedes on the golf course
Mercedes-Benz style will now also be available on golf courses, thanks to the Mercedes-Benz Style Edition Garia Golf Car.
This “golf car” (golf cart) is the result of a collaboration between Mercedes-Benz Style designers, Daimler's Think & Act Tank Business Innovation and Garia, the well-known golf cart manufacturer.
The Mercedes-Benz Style Edition Garia Golf Car defines a new class of transport for the golf course. Gorden Wagener, Head of Design at Daimler AG: "We have reinvented the world of the golf cart with our Mercedes-Benz Golf Car. Mercedes-Benz stands for modern luxury, and golf is an authentic part of that theme. Transferring our automotive design idiom to the Golf Car is therefore something quite natural, and in doing so we have created a product that is both sensual and pure."
Call for an updated golf cart with modern design and features
Mercedes-Benz called upon golf and car fans from around the world to submit their ideas for a Mercedes-Benz golf cart of the future, as golf carts have remained almost unchanged for decades. The numerous submissions received showed the need for an updated golf cart that reflects modern times. The new golf cart is to showcsae modern and sophisticated interpretation of luxury, lifestyle and practicality, and feature a bold, intelligent and avantgarde design as a clear sign of change.
As a showcar, the new Mercedes-Benz Style Edition Garia Golf Car immediately appears distinctly different from conventional golf carts. It is constructed to accommodate a pair of golf bags slanted rearwards. This slanted position allows golf clubs to be conveniently taken out and replaced. A carbon-fibre diffuser rounds out the lower rear end as a lighthearted reference to the vehicle's character as a "real sports car". The bench seat has a sculptured, inviting look like a lounge chair, and blends in with the exterior design.
Other examples of intelligent and useful details: there is a refrigerator under the bench seat, while a storage tray under the dashboard holds golf balls aligned in a
row. Bottle holders on the instrument panel support and on the passenger side provide space for glasses and bottles.
The pedals are another attractive detail – the right pedal has a plus sign, and the left a minus sign. In a both practical and charming way, they thereby indicate their functions as brake and accelerator in this electrically-powered vehicle.
An integrated onboard touchpad with a screen diagonal of 10.1 inches in high resolution shows graphically enhanced vehicle information in the smaller, upper area – for example the remaining range, vehicle speed, current power consumption or parking brake status. Many functions can be controlled at the touch of a finger, including the 'sport' or 'eco' driving mode, headlamps, windscreen heater, wipers and many more. On the large screen area beneath this, the occupants can display the layout of the golf course and their current position, or if desired activate an electronic score card. The graphic design is derived from the latest Mercedes-Benz passenger cars.
A hands-free system with Bluetooth connection and hi-fi speakers integrated into the rear roof frame strut ensure that occupants are connected and able to listen to music from their smartphone…. also on the fairway. Those who wish to can take a look at a weather app, or order refreshments for delivery to the green.
Order with 3 clicks
Garia is initially building 2 driveable examples of the showcar. The reactions of the market and potential customers will be incorporated into any series production. This progressive Golf Car is to be mainly sold via digital channels.
The vehicle can be experienced virtually. This means that wherever customers are in a dealership or on a golf course, they can look at the vehicle on a tablet and order it with 3 clicks.