Ferrari creates 70 liveries inspired by 70 style icons from its history

It may be a bit early to pop the champagne, but Ferrari will celebrate its first 70 years all year next year: 1947 - 2017.

70 style icons as inspiration

Included in the activities program to mark the 70th anniversary of the Ferrari car brand, Ferrari Tailor Made (their in-house customisation division) and the designers of Centro Stile looked at stylistic features and elements that distinguished 70 of the most beautiful and unique Ferraris in history, then put on a modern twist, and in so doing created 70 unique designs.

Blending the past with the current and future, the inspiration comes from extraordinary models such as the 375 MM Pinin Farina Berlinetta that film director Roberto Rossellini originally commissioned as a one-off for actress Ingrid Bergman.  This car was so unique and elegant as to give its name to the colour he picked for its exterior: “Grigio Ingrid”.  

Each style icon livery gets its own name, with the abovementioned car becoming “The Ingrid” for the modern interpretation.

70 classic liveries re-applied to current Ferrari range

The cars taken as inspiration are certainly not just the default Rosso Corsa red exterior with black leather interior of so many Ferraris, but shows what rich colour scheme combinations were created previously, and how those were re-applied to today’s Ferrari road car range.

Some colourful examples are The Patriarch, inspired by the 1954 Ferrari 375 America painted in dark green with a burgundy roof and dark red interior.  Where the original car had a chrome beading in the centre across the length of the bonnet, this is represented as a white line on the current recreated livery.

Of course Ferrari started as red race cars, and the legendary F1 racing car like the Ferrari 312 B with 12-cylinder boxer engine which raced in the 1970-71 season was selected for its red paint with white stripes and accents, and gold wheels.  This Marlboro cigarettes (as main team sponsor) had its unmistakable livery transferred well to today’s Ferrari California, 488, GTC4Lusso and F12berlinetta, each featuring red paint with white accents for the front lower airdam, white mirror housings, white parallel racing stripes across the roof (on coupé cars) and white flashes on the side air intakes on both Ferrari 488 models.  The matt gold painted wheels feature on all cars, and staying true to the F1 car, the seats are in black with red sideways ribbed pattern.  They call this livery The Red Boxer.

There are so many: duotone ivory and taupe exterior on light grey leather with taupe horizontal flashes; white body with centre dual stripes in navy blue, with navy blue interior; a crisp combination of white paint with mint green roof, and white leather inside; dark brown and tan; silver-blue with camel-and-black inside like on Azzurro Dino; silver with burgundy stripes on The Masterpiece; red with white roof and tricolore Italian flag stripes for The Lauda; bronze paint on camel tan tartan check interior in The Tartan, inspired by the 1971 Ferrari 365 GTC4… right up to bright green with white racing number 25 on the doors and the 2 different seat colours of black for passenger and red for driver… the liveries are very varied.

1 of each

These 70 exclusive liveries were each created just the once for every car in the current range – e.g. 1 x each of the Ferrari California T, 1 x Ferrari 488 GTB, 1 x Ferrari GTC4Lusso and 1 x Ferrari F12berlinetta.  Exclusivity is therefore guaranteed.

All the cars are distinguished by the exclusive commemorative logo of the 70th anniversary along with an ID plate with the name of the model that inspired it.

There are 70 liveries, and Ferrari has gone to all the effort of even having a dedicated page on the original car that inspired it, with photo galleries, and even listing the original technical specifications.

To manage your expectations, not every Ferrari model could be used, as there are more than 70, so iconic Ferrari models like the F355 and Enzo are absent.

See all 70 liveries at auto.ferrari.com

Be warned!  Allow yourself lots of time and internet data before you continue reading:  

you can start at to browse decade by decade (some grouped decades for an era, eg 1977-1996 is one) at:
http://auto.ferrari.com/en_EN/70-anniversary/

or see all 70 liveries neatly arranged by number in grid view (like a fantasy model car collection) on overview at: http://auto.ferrari.com/en_EN/70-anniversary/liveries-view/