AutoTrader Announced as New Support Sponsor for WesBank SA Car of the Year

As the number one automotive and classifieds site in South Africa, it brings us great pleasure to announce that we will be the new support sponsor for the Wesbank SA Car of the Year competition, providing all digital and online support for this event across multiple media platforms.

The Wesbank SA COTY competition is the South African Guild of Motoring Journalists’ longest running and most prestigious annual activity.

“As the only competition of its kind in South Africa, the annual WesBank South African Car of the Year contest has been proudly managed by the South African Guild of Motoring Journalists with support from our loyal partners for 31 years,” says Bernard Hellberg Jr, SAGMJ Chairman and COTY convenor. “It is therefore with pride, but also with gratitude, that we welcome AutoTrader as a secondary sponsor after our naming sponsor WesBank for the 2017 SA COTY competition.

“With AutoTrader, the largest and most successful online vehicle buying and selling platform in South Africa, as a partner, we are excited about the prospects for the latest competition, and we look forward to working with the professional team from AutoTrader in marketing this historically important and esteemed Guild event.”

George Mienie, our CEO, said that AutoTrader is honoured and thrilled to be part of the prestigious event: “AutoTrader is the trusted motoring marketplace with an established track-record of success and business growth over the past 24 years.

“We have developed platforms emphasizing enhanced consumer experiences, using state-of-the-art technology to bring motor vehicle buyers and sellers together without any transactional barriers,” he said. “We would like to use our expertise in the field of digital marketing and diverse platforms to support the SAGMJ with this competition, and we wish to establish a long-standing and mutually beneficial relationship with the Guild in this regard.”

This will be done by promoting the competition on various digital platforms, as well as on our dedicated motoring show #AutoCentral (on CliffCentral) and by utilizing  our Expresso SABC 3 partnership.

About AutoTrader:

AutoTrader is the trusted motoring marketplace with an established track-record of success and business growth over the past 24 years, and a digital marketing company and a leader in the media market space for buyers and sellers across all types of vehicles. AutoTrader develops platforms emphasizing enhanced consumer experiences using state-of-the-art technology to bring motor vehicle buyers and sellers together without any transactional barriers. Buyers can shop, compare and buy vehicles all in one place and sellers can reach the biggest automotive audience in South Africa. We also provide car dealers with valuable intelligence on consumer shopper behaviour. Every month, there are millions of unique visitors to Auto Trader.co.za who conduct in excess of 4 million visits to more than 70 000 vehicles across desktop, mobile, tablet devices and apps. Visit https://www.autotrader.co.za for more information and follow @AutoTraderSA on social media.

Enquiries – SA Guild of Motoring Journalists:

Bernard Hellberg Jr - Chairman: SA Guild of Motoring Journalists
bernard@tcbmedia.co.za
082 350 2857

Adell de Vos – General Manager: SA Guild of Motoring Journalists
sagmj@iafrica.com

Enquiries – Auto Trader

Julia Serrao – Digital Engagement Manager
julia.serrao@https://autotrader.co.za
082 888 9034
011 686 0930