Aston Martin builds a luxury submarine - When you have to out-Bond the neighbours.

By Chad Lückhoff

You wear Tom Ford suits, accentuated by an Omega Seamaster and Crocket & Jones footwear. You holiday on Necker Island when not at your Monaco residence, and naturally, one of your (many) cars of choice is an Aston Martin. You’re living the James Bond lifestyle but it’s all becoming a little old-hat, you need the next evolution. The good news is that Aston martin has a solution for you. In the not-too-distant future, you will be able to delve even deeper into the world of luxury and excess, thanks to Aston Martin’s latest side project.

The Neptune project sees the British automaker and purveyor of fine items teaming up with Triton Submarines to bring you a 3-person submersible, with all the opulence that you’d expect from the brand.

Overseen by their new non-motoring division namely Aston Martin Consulting, the Neptune project allows the firm to expand their repertoire into other areas, starting with the submarine, but not ruling out yachts, private jets and other luxury interior treatments.

“Neptune is a flagship project for us,” claims Aston Martin Consulting’s Managing Director, Bradley York-Biggs. “It’s a clear and engaging demonstration of how Aston Martin’s expertise in sports car design and craftsmanship can be extended into new aspects of the luxury world.”

The Aston Martin submarine will naturally be trimmed in the highest quality materials with hand-stitched Alcantara or Balmoral leather, wood veneers and piano black surface trimmings. What would an Aston Martin submarine be without a high-end Bang & Olufsen infotainment system?

It will carry exterior styling cues derived from the Valkyrie along with LED lighting and proportions that will make it instantly recognizable as an Aston Martin product.

“Project Neptune is defined by its sleek, elegant exterior,” Aston Martin’s executive vice president and chief creative officer, Marek Reichman said.

Don’t expect the sub to come in cheap, though. The 13-foot Triton 3300/3 3-seater submarine costs a cool $3-million with other offerings hovering between $6- and $8-million.