Brand Value Analysis
South Africa has an eclectic motorcycle scene with riders from all walks of life taking their preferred machine out whenever they get a chance. South Africa's temperate climate is near perfect for year-round riding, and bike owners have a plethora of roads to choose from. It is also rather well known that South Africans are very brand concious and bikers even more so as they will defend their chosen brand to the ends of the earth.
Related: More than just a commute
There are many ways to argue which brand is best, and different ones will win in different categories, below are ust some of the ways in which we test and evaluate bikes here at AutoTrader but its the last entry on the list that holds the most weight.
- Reliability: How well the motorcycle is known to hold up over time and how often it requires repairs.
- Performance: How well the motorcycle accelerates, brakes, and handles.
- Customer Satisfaction: How satisfied are customers with the motorcycle overall?
- Value: How well the motorcycle holds its value over time.
We have taken two popular models from the ten best-performing brands in SA and run the numbers to see how they do in the value stakes. 2022 pricing was pulled from OEM pricelists of the year, while 2024 pricing is indicative of what is currently being advertised as used on AutoTrader Bikes.
What are the best motorcycle brands available in South Africa?
BMW
The brand's strong reputation for durability and performance bolsters resale prices, as buyers trust in the longevity and capability of BMW motorcycles. The Bavarian machines do experience some initial depreciation but retain value long after the first two years.
| Model | 2022 List Price | 2024 Resale Price | Value loss over 2 years |
| BMW R1250 GS | R 353 400 | R 229 950 | 34% |
| BMW S1000 RR | R 365 042 | R 289 950 | 20.5% |
KTM
KTM's focus on cutting-edge technology and engineering results in motorcycles that consistently push boundaries in terms of power, agility, and durability, traits highly valued by riders. This dedication to excellence ensures that KTM bikes maintain their appeal in the resale market, commanding strong prices even after years of use.
| Model | 2022 List price | 2024 Resale Price | Value loss over 2 years |
| KTM 1290 Adventure S | R 334 999 | R 209 900 | 37.3% |
| KTM 1290 Superduke R | R 335 999 | R 269 900 | 19.6% |
Suzuki
Suzuki motorcycles have a solid reputation for retaining their value over time. The brand's commitment to reliability means Suzuki motorcycles are known for their longevity and low maintenance costs, factors that contribute significantly to their resale value. Additionally, Suzuki offers a diverse range of motorcycles, catering to various riding styles and preferences, thus appealing to a broad spectrum of potential buyers.
| Model | 2022 List Price | 2024 Resale Price | Value loss over 2 years |
| Suzuki V Strom 1050 XT | R 221 950 | R 194 900 | 12.1% |
| Suzuki GSXR 1300 Hayabusa | R 335 900 | R 294 900 | 12.2% |
Ducati
Ducati's reputation for producing high-performance machines with striking design elements ensures their desirability remains consistently high among enthusiasts and collectors alike. The brand's heritage in racing and continual innovation in technology contribute to the perception of Ducati motorcycles as premium, aspirational vehicles, further bolstering their resale value. Additionally, Ducati's limited production runs on certain models create scarcity and exclusivity, increasing their appeal and holding their value over time.
| Model | 2022 List price | 2024 Resale Price | Value loss over 2 years |
| Ducati Multistrada V4 | R 408 000 | R 365 500 | 10.4% |
| Ducati Panigale V4 | R 426 900 | R 399 990 | 6.3% |
Ducati Multistrada 1260: 2018 Pirelli SA BoTY finalist
Triumph
Triumph's rich heritage, spanning over a century of motorcycle manufacturing, imbues their bikes with a timeless appeal that resonates with riders worldwide. The brand's commitment to quality craftsmanship ensures that Triumph motorcycles are built to last, maintaining their reliability and functionality over the years. Furthermore, Triumph's iconic designs, blending classic aesthetics with modern performance, contribute to their enduring desirability in the market.
| Model | 2022 List Price | 2024 Resale Price | Value loss over 2 years |
| Triumph Tiger 1200 Rally Pro | R 305 000 | R 279 900 | 8.2% |
| Triumph Speed Triple 1200 RS | R 309 900 | R 235 900 | 23.8% |
Honda
Honda's reputation for reliability and longevity is unmatched, instilling confidence in buyers and ensuring strong resale prices.The brand's global presence and widespread dealer network also contribute to the ease of ownership and maintenance, further enhancing the value proposition for Honda motorcycles. With a legacy of success in both racing and street riding, along with a reputation for durability and performance, Honda motorcycles offer owners not only an enjoyable riding experience but also a solid investment with impressive value retention over time.
| Model | 2022 List Price | 2024 Resale Price | Value loss over 2 years |
| Honda 1100 Africa Twin | R 258 099 | R 199 900 | 22.5% |
| Honda CBR1000 RR Fireblade SP | R 435 900 | R 305 900 | 29.8% |
Yamaha
Yamaha's reputation for reliability and durability further bolsters resale prices, as buyers trust in the longevity and functionality of their motorcycles. Yamaha's commitment to innovation and performance ensures that their motorcycles remain competitive and desirable in the market and maintain strong value retention.
| Model | 2022 List Price | 2024 Resale Price | Value loss over 2 years |
| Yamaha Tenere 700 | R 219 950 | R 189 995 | 13.6% |
| Yamaha YZF R1 | R 379 950 | R 339 900 | 10.5% |
Harley Davidson
Harley-Davidson's distinctive design, characterized by its rumbling V-twin engines and classic styling, contributes to its timeless allure in the market. Limited production runs on certain models create exclusivity, further enhancing resale prices. With a loyal global following and strong aftermarket support, Harley-Davidson motorcycles maintain robust value retention, reflecting their iconic status and enduring appeal.
| Model | 2022 List Price | 2024 Resale Price | Valuation |
| Harley Davidson Pan America | R 329 900 | R 249 950 | 24.2% |
| Harley Davidson Breakout 117 | R 403 900 | R 299 999 | 25.7% |
Kawasaki
Kawasaki's diverse lineup caters to a wide range of riders, from sport enthusiasts to adventure seekers, enhancing their appeal and sustaining resale value across various segments. Their value retention may not be as high as others but the brand's reputation for engineering durable and high-performing bikes ensures consistent demand in the resale market.
| Model | 2022 List Price | 2024 Resale Price | Valuation |
| Kawasaki Z1000 SX | R 229 995 | R 159 900 | 30.4% |
| Kawasaki ZX10-R | R 349 995 | R 279 900 | 20% |
Husqvarna
Husqvarna motorcycles exhibit notable value retention, attributed to their premium quality, innovation, and heritage. Renowned for their performance in off-road and motocross competitions, Husqvarna bikes carry a prestigious racing legacy that enhances their appeal and sustains resale value.
| Model | 2022 List Price | 2024 Resale Price | Valuation |
| Husqvarna Norden 901 | R246 999 | R 219 000 | 11.3% |
