Triumph launches Johannesburg dealership

By Réhann Coetzee

 

Triumph fans can now buy new Triumph motorcycles again after the new importer launched its dealership on Tuesday (12 July) evening.

Bruce Allen, CEO of Triumph South Africa, introduced guests to the line-up of 2018 models at a glitzy affair held at Urban Tree, next to the dealership in Sandton.

Staff were on hand to show details of the new bikes to guests. The stage was shared by the Tiger 1200 (previously called Explorer) and Tiger 800 from the Adventure range; Bonneville Bobber and Bonnevile Speedmaster from the Modern Classics range; and the Street Triple and Speed Triple from the Roadster range.

Other models on display included the Thruxton R – that was crowned as the 2016 Pirelli SA Bike of The Year – the Tiger Sport and other bikes from the Modern Classics range.

There will be a comprehensive media launch on Thursday (14 July), that Auto Trader will report on during the day.

“On Saturday 16 July, the dealership will open its doors and we will be ready to sell you the bike of your dreams. We will always have a demonstration unit available of every model in our line-up,” says Allen.

He thanked the dealerships that were franchised by the previous importer for their loyalty to the brand. These dealerships still function as authorised service centres for Triumph motorcycles.

The Triumph dealership is situated on the corner of South and Dartfield Roads in Sandton. A new premises will be developed in Woodmead and will be open for business early in 2019.