Touratech appoints new distributor

By Réhann Coetzee

Touratech, one of the best-known suppliers of motorcycle accessories, has appointed Bike Adventure Imports (Pty) Ltd, a subsidiary of GPS4AFRICA, as their new authorised importer and sole distributor for the entire range of Touratech products in South Africa and the Sub-Saharan region of Africa.

“South Africa is one of the largest and most exciting adventure motorcycle markets in the world with a very active and passionate rider community. Therefore we are very pleased to have GPS4AFRICA as our new business partner,” says Martin Wickert, chief marketing officer of Touratech GmbH.

“With GPS4AFRICA’s extensive experience in the adventure motorcycle market, we are convinced that their service and quality standards are the best fit for us in the South African market – which Touratech is known for in many countries around the world.”

The official launch of the multi-channel distribution business will be on 1 September 2018. GPS4AFRICA will have a dedicated Touratech showroom at their premises in Pretoria. They will also offer online purchases.

Pauli Massyn, owner of GPS4AFRICA, started his passion for the adventure motorcycle market in 2007 from his garage at home in Pretoria. He sold and fitted all kinds of motorcycle accessories, including Touratech products. In 2013 he moved to bigger premises and today is one of the best-known adventure motorcycle speciality fitment and supply businesses in Africa. His attention to detail is unique to the market and Pauli believes in “customer-is-king” – what made GPS4AFRICA what it is today.

“I really am passionate about my business. I started GPS4AfFRICA as a hobby and I think I am really privileged to be able to run my passion as a business,” says Pauli Massyn. “My clients also know that I work on every motorcycle as if it is my own. I am painfully neat and I am very proud of my work. With the same attitude towards customer service, I am excited about the opportunity to start the distribution business and relaunch the Touratech brand in South Africa,” he says.

Touratech was founded in 1990 in Germany and is a leading manufacturer of adventure motorcycle equipment. With an innovative and constantly developed product portfolio that covers the entire needs around adventure riding, Touratech products are highly appreciated by adventure riders and world travellers from all over the world.

After a fresh start in 2018 as part of the Pelzer Swiss Holding AG, Touratech is well positioned to continue as a trendsetter in the motorcycle and travel scene and expand its market position, as well as its worldwide distribution network.