More than 90 000 people attend World Ducati Week

By Réhann Coetzee

The 2018 World Ducati Week event, WDW2018, was the tenth edition of the international gathering that brings the Ducati community together every two years. A record 91 596 Duatisti attended this year’s event held at the Marco Simoncelli Misano World Circuit.

The three days saw 91 596 attendees at the Misano World Circuit, exceeding the 2016 record of 81 000.

The participants travelled to the Adriatic Riviera from five continents, representing 73 countries. Ducati says that while 60% of the riders were Italian, the remaining 40% are evidence of the power and appeal of the Ducati brand around the world.

Of particular note were Ken Lu and Lv Fei, the two Chinese riders who rode their Multistrada 1200 Enduro from Xinjiang (China) to Bologna in only seven days. Their journey across continents saw them travel 7 575km through 10 countries to arrive at Misano Adriatico.

WDW2018 in numbers:

• 10 250 laps on the track completed by cars and motorcycles
• 43 000 photos taken by staff photographers (900 GB of photos)
• 72 hours of video shot by the staff during the three days of the event
• 73 nations of origin of the 91 596 WDW2018 participants
• 147 Ducati Owners Clubs from 33 countries and five continents
• 249 different activities carried out during the three days
• 30 minutes, the time it took for the parade of Ducati motorcycles to exit the Marco Simoncelli Misano World Circuit as it departed for Rimini
• 18 hours of DRE Safety
• 24 hours of DRE Enduro (with Multistrada 1200 Enduro)
• 40 bikes available for test rides, for a total of 1 200 test rides
• 500 tests using the Air Force flight simulator in the paddock
• 6 000 photo portraits taken of the Monsteristi
• 15 special Monster bikes selected for the Garage Contest
• 10 motorcycle finalists at the Heritage Contest
• 8 Audi R8, 3 Seat Cupra TCR and 4 Lamborghini Huracán Performante vehicles available to the public for a taxi drive on the track
• 2 Desmosedici GP “MotoX2” twin-seaters on the track with Randy Mamola and Franco Battaini for laps on the track
• 1 World Ducati Wedding celebrated by Chaz Davies and two marriage proposals made at the WDW
• 388 Ducati and Ducati Scrambler flags at WDW2018
• 3 Live bands in the paddock
• 3 hours of live music during the “Sound of Passion Night”: Linus, Street Clerks, Nina Zilli, DJ Alex Farolfi

"Race Of Champions" numbers:

• 142 Ducatisti guests in the Race of Champions starting grid
• 13 Panigale V4 S motorcycles made with unique liveries
• 15 world titles at the WDW of which 11 in the Race Of Champions

Land of Joy numbers: 

• 300 sessions of Flat Track School
• 150 hours playing basketball
• 240 hours of non-stop music played on the Land of Joy stage
• Two Ducati Scrambler Sixty2s made 750 spins in the Ducati Scrambler Silodrome
• 8 elimination challenges between the official Ducati riders at the Ducati Scrambler Flat Track Race
• 1 124 053 people reached by the Ducati Scrambler digital channels
• 103 450 people interacted with the Ducati Scrambler channels
• 100 hot-air balloon rides in the WDW2018 Land of Joy