Harley-Davidson and Jeep renew partnership

By Réhann Coetzee

Harley-Davidson and the Jeep brand have renewed and strengthened their European partnership for the fifth consecutive year.

Under the arrangement, the Jeep brand will remain a key partner and official sponsor of major Harley-Davidson events and rallies throughout Europe, the Middle East and Africa.

Whatever your taste in cars or bikes, Harley-Davidson and Jeep really are iconic brands and have long histories on the world stage. And both produce vehicles that they market as the very essence of freedom and the spirit of adventure.

Building on the success of the last four years, Jeep will also attend other Harley-Davidson events, including the Africa Bike Week in South Africa.

Event visitors will be given the opportunity to get up close and personal – and test drive – the entire Jeep line-up.  Special guest at each major event will be one of the new products that will enhance the Jeep range this year, including the all-new Wrangler. All will be available for exciting test-drives on and off-road. The full 2018 range of Harley-Davidson motorcycles, including the all-new Softail models, will be on display and available for test ride at all events.

There will also be a strong Jeep dealer presence to handle enquiries, a terrace “chill out” area, an exciting zip line experience and a Mopar expo area where the public will be able to admire the latest Jeep models. This will include the iconic Wrangler equipped with Mopar Original Accessories created to enhance its look, functionality and off-road capabilities.

Representatives of the two brands say the reinforced relationship builds on the core values the two brands share: freedom, adventure, and a passion for the open road, with all of the experiences it brings. Owners of the two brands also share something very special: a sense of belonging that often translates into highly customised vehicles that reflect their owners’ creativity and personality.