Don’t just sell your bike - put your bike on show!

By Ané Theron

When the day comes that you decide to sell your beloved bike, wouldn’t you like to get the best possible price for it? That’s easier said than done - in the current market, where importers slash prices by up to R100 000 per model to achieve sales targets, the pre-owned market is severely impacted. Selling your motorcycle becomes more complicated, and a relatively large loss of value is almost guaranteed - unless you turn to a dealership who pride themselves on honesty and trustworthiness. AutoTrader recently chatted to Craig Langton, dealer principal of Fire It Up.

Who is Fire It Up and what makes you different from other dealerships?

I believe that excellent customer service is the cornerstone of a great business, be it windows, boats or motorcycles! As such, I have created a dealership that focuses on buying and selling all motorcycles that are accident-free and pre-loved, in an environment where everybody is offered a 5-star experience, and where every member of the family will feel welcome. We have won numerous awards from finance to sales, and are considered as industry leaders.

What is the downside to selling your bike privately?

Traditionally, motorcyclists are under the impression that selling their bikes privately would yield a better return, but this is not always the case. Motorcyclists who advertise privately on free sites or social media platforms are often subjected to fraudsters, traders or bargain hunters, trying their luck by making ridiculous offers. You, the seller, eventually get to a point where you’re so fed-up with the tyre-kickers and late-night text messages, that you end up selling your bike for much less than its true value.

How can Fire It Up solve this problem?

Fire It Up! Have launched a new concept called ‘Put Your Bike On Show’. This allows you, the seller, to place your motorcycle on show with professionals. A free service which is risk-free, insured, valeted, and marketed through AutoTrader.co.za and other leading platforms, offering your beloved motorcycle to a network of qualified buyers. The sale of your motorcycle is facilitated from beginning to end, from trade-in to finance, 7 days a week.

How do I go about getting my bike ‘on show’?

Putting your bike ‘on show’ doesn’t cost a cent, and the team here at Fire It Up are so confident in their approach and formula, that we guarantee the sale of your motorcycle in as little as three weeks, or they’ll buy it from you! Use our contact form http://fireitup.co.za/index.php/contact to get in touch with one of our motorcycle realtors who will gladly assist. Once your bike is in our caring hands, we will give it a full valet to ensure it is in ultimate showroom condition, and ready to be displayed to serious motorcycle buyers.

Let’s say I’m a prospective bike buyer - why should I come to you?

Buying your dream-bike is no minor decision, and because we like to think of ourselves as SA’s leading pre-owned bike dealership, we would like to offer all our customers (whether they’re buyers or sellers) a worry-free experience. Our motto is ‘Excellence through Integrity’, and this is what we strive for in our business each day. To underline this bold statement, we offer the Fire It Up Integrity Pack, with each bike sold. This includes:

• A 2-year warranty*,
• A free helmet
• Free PDI 50-point inspection
• A seven-day exchange policy
• Guaranteed buy-back of up to 80%
• Service history
• UBER collection on confirmation of deal
• A full tank of fuel
• A free valet
• A set of spare keys

*Subject to Integrity Service