Good Reasons To Advertise With Auto Trader:

  1. 1000's & 1000's of Customers
    When you advertise in the Auto Trader magazine, your used vehicle/s will also appear on the Auto Trader website, AutoTrader.co.za. Therefore you get the benefit of South Africa's best selling weekly used vehicle magazine, which is read by over 842 000* serious vehicle buyers every week, plus you can now reach over 400 000 unique online users through Auto Trader's popular website. (*Source : AMPS 2008B)
  2. Serious Buyers
    Auto Trader is all about motoring. There's no TV, no sport and no bland news. Your advertisement will reach a fresh mass of people who are looking to buy a used vehicle just like yours, right now.
  3. A Reputation For Success
    The South African Auto Trader was established in 1992. The business has grown from strength to strength because of its unrivalled ability to deliver results for buyers and sellers nationally, both online and offline.
  4. We Do More To Help You Sell
    Auto Trader is regularly promoted using mass media and other above-the-line advertising channels to give you the best chance of selling your vehicle. More readers means more serious buyers for vehicle sellers. Auto Trader is in more places, more often, all of the time.
  5. We Go Everywhere For You
    The latest edition of Auto Trader Magazine is available nationally every Thursday to over 5 000 agents from all good newsagents, chain stores, petrol stations and cash agents.

    A copy of the magazine can be purchased at the following locations:
    • Pick ‘n Pay
    • Engen Petrol stations
    • Caltex Petrol stations
    • BP Petrol stations
    • Shell Petrol Stations
    • Sasol Petrol Stations
    • Zennex Petrol Stations
    • Spar
    • Ok Bazaars
    • Shoprite Group
    • 7-Eleven
    • Friendly Grocers
    • Buy-Rite Chain
    • CNA and other good book stores
    Our website is also updated each week to ensure fresh content. There's no better way to reach a vast audience of used vehicle buyers with one publisher.
  6. Free Photo Service
    A picture speaks a thousand words. If you are a private advertiser we will come to your premises and take a photograph of your vehicle at no additional charge and what’s more, our Photo Agents are on call 7 days a week! If you are a dealer, your Trade Relationship Executive will come to your showroom to take all your photo’s, place an advert of your used vehicle/s for sale in Auto Trader, and ensure your vehicle/s gets listed with an accompanying picture on AutoTrader.co.za.
  7. Easy To Use:
    One phone call is all it takes. We will give you all the friendly, expert advice you need. We come to you, photograph your vehicle, collect the details and payment for your ad and there's no hidden extra charge for this personal call-out service. For trade advertisers, there's even a value added creative design and artwork service.
  8. Special Offers:
    There's an advertisement package to suit your taste and your budget so you can sell your used vehicle/s quickly – regardless of whether you are a private advertiser or a trade dealer.
  9. Courtesy Call:
    Once a vehicle has been advertised, our marketing team will contact you to see if you have had a successful result from our service.
  10. We Care About Our Customers:
    Only the best level of service is acceptable and we conduct regular checks to ensure that the quality of our service and reputation remains second to none.
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